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Sara Kays: New Single "Math", Touring with Alec Benjamin, & TikTok's Effects on the Music Industry

Interview & Photos by: Orchee Sorker | May 7, 2022

Indiana-born, Nashville-based viral pop singer-songwriter, Sara Kays, sits down with Hazze Media to talk about opening for Alec Benjamin this spring, new single "Math", and finding her audience through TikTok. Kays chats before her performance at The Pageant St. Louis, Missouri on April 30, 2022.

Q: How would you introduce yourself and how did you get started in music?

SK: To anyone who doesn't know me, I would first say, ‘hi, I'm Sara!’ I first started music cause I liked to sing when I was younger. Then, my mom got me a guitar and I started just like singing and playing together. I just really loved it, and I started learning how to play, like my favorite songs. I started busking some in my hometown, like on the little street corner. I just grew to love it more and more, especially after I started writing songs. When I was like, this is what I want to do for sure.

Q: What is it like opening for Alec Benjamin this spring North American tour?

SK: Opening for Alec has been so sick because I have been a fan of him for so long. I found his music at a time when I was learning how to write songs and trying to become better at it. I was so inspired by him. So being able to open for an artist like him is amazing and I'm grateful for it. Tour has been great. A lot of the fans have been singing my songs, which has been so awesome because I had no idea what to really expect going into it, but I'm having a lot of fun.

Q: I love your new single “Math” and it is really relatable. What was the creative process behind the song? When did you start writing it? What was your favorite math class?

SK: I actually started writing it like a year ago when I wrote the first verse. I thought it was just like a cool little concept. Then, I finished it like two months ago when I was just deciding what song to release next. I just went back to it.

My favorite math class…I wasn't very good at math. I feel like math particularly...I had no idea what I was doing, but somehow passed. My favorite math class was probably one of the first ones like kindergarten because it started getting really hard after sophomore year.

Q: I first found your music after listening to “Remember That Night” and just kind of fell in love with all your music afterwards. I think TikTok kind of contributed to the success. In what ways has social media impacted you?

SK: Social media has been really great for me and my music just because I guess Tik Tok in particular is where I was able to reach people who would relate to my songs. It was kind of at the start of the pandemic too when I started using it. That was convenient because I wouldn't have been able to find people otherwise. I'm grateful for it.

Over the course of a few years, I kind of felt stuck because I was using things like Instagram and Twitter. It just felt like you couldn't reach anyone beyond who had just already followed you like your family and friends. It just felt like I was releasing songs into thin air. Tiktok plays a big part in the music industry right now. For me, it helps me reach people.


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