Zack Lugo: Creating Runaway Kid Apparel, & His Journey with TikTok

Interview by: Olivia Tindall from HAZZE MEDIA Photography: Jewel Fiorillo from HAZZE MEDIA
Stylist: Sky JT Naval
HMUA: Marina Migliaccio

Zack Lugo is our cover story for March 2022! Read about his journey creating his very own brand & TikTok success!



Olivia

So, thank you for sitting down with me for this interview for HAZZE MEDIA. So I'm just gonna ask you a few questions. One, what inspired you to start your clothing line, Runaway Kid Apparel? Like, what was the vision behind starting that?


Zack

So as a kid, like, I was always looking up to people, like with fashion, and baggy clothes were really cool to me. Like being a skater like, I grew up being a skater and baggy clothes, and I just like, always wanted to start my own horn line and kind of like, mix it together, and tell a story with whatever line that I drop or send a message. But that's kind of like where it all started is through skateboarding honestly.


Olivia

So you want to like like emulate the skateboard[ing] vibe.


Zack

Yeah, like kind of this skateboarding style. And maybe high fashion.


Olivia

See where that goes. So it's my understanding, the motto of it is, "hate is ugly".


Zack

Yes. The first line.


Olivia

Okay, so what was the inspo? Is there a personal story behind that?


Zack

So some of you know, if you do TikTok or if you look through the comments, on some videos, it can be kind of toxic. And so I like a message that "hate is ugly" like spreads [are] kind of like, everyone's beautiful, but like spreading hate is ugly. And that's like the first line that I wanted to drop because everyone gets hate and it's like, it's gross.


Olivia

Yeah. Talk is toxic sometimes.


Zack

Yeah, very.


Olivia

What's your ultimate goal? If you see far years down the line, what's your like, ideal spot you want Runaway Kid to be in.


Zack

So I want it to be like one of one-pieces, I think that'd be really cool. Like a person combined like a shirt. Like this is one of one like handmade, super sick. So basically, there's some different than I want it to be different and want it to stand out.





Olivia

How did you get started on Tik Tok?


Zack

Like I said, starting skating, I was always making skate videos. And that was like, my childhood dream was to become a professional skater and started a few skate videos posting on Tik Tok and did horrible. So I was like, Okay, I have to figure something out. And at the time, like through the For You pages, you see dancing, dancing, dancing, so I started doing dancing, I started doing POVs, which is the point of view from someone else's perspective. And I don't know, I just literally tried everything. See, I feel like TikTok dances are fire. And I grew up in Idaho, so I was always bored. There's nothing to do. Literally. Small town.


Olivia

So you just picked that up. And yeah, take off from there.


Zack

Yeah, I just had fun with it. And I didn't do it to like, get views I just did it to have fun. I think that's what helped me grow.


Olivia

Yep, totally. So since then, you've obviously gained a large following of 11 million followers cumulative across social media, which is insane. So what is that like for you? Like, how do you balance that kind of lifestyle with your personal private life?


Zack

If you like a look through my page, I don't really post anything like personal. To be honest, especially with me and Emma, we kept it offline for like six months. And I think it was like the healthiest thing we could do for our relationship. I don't know I just keep my circle small. I only really posted like my true friends and like family like Trey and John, nuts. That's really it, I don't really do much. I'm not like into controversy. I don't start drama.


Olivia

Yeah, that's why I was gonna say, thinking about it's like how you navigate a romantic relationship with someone else who also has a big following. But I guess you kind of answered like, you kept it private for the first few months. And then now that you guys are public, is it at all different?


Zack

No, we still try not to, like mix work with our relationship. We do posts here and there. But as like, if you check, like we really don't post together that much, which I think is I think it's important, but, yeah, we keep it personal on our own side. And then we don't let TikTok like get into our lives as much as other people.


Olivia

So you really don't make like TikTok videos together?


Zack

We do here and there when like it's like a fun, cute trend, whatever, some dance videos but we really kind of just do our own thing. But off-camera we're like, really close.


Olivia

For those that don't know you or like haven't followed you. What do you want them to see or notice about your brands?


Zack

So, straight from the start, like it's always been a broad amount of like content like you don't see just one really like one thing on my account. I've always tried to keep it that way. So I don't really have like a main niche, but I really just do everything. You see like one day I'll be modeling, the other day I'll be dancing, like the other day I'll be gaming, another day I'm op