Photo by: Matt Weinberger
Eliza Lesser, Founder & CEO of NFSHE, talks with HAZZE MEDIA about how her company merges NFT technology with the luxury fashion industry. Read her story and goals below.
Q: Tell us about NFSHE and what you do!
NFSHE creates products that integrate NFT technology, combining fashion and the blockchain, while helping expose customers to the web3 industry.
Q: What is the backstory behind creating NFSHE?
NFSHE is rooted in my passion for fashion, technology, and the web3 industry. I grew up in New York City and attended Cornell where I focussed on my passion for design in a more academic setting. During my summers and after graduation, I worked in the fashion industry on the design & development side and then in the buying division at a luxury retail store in NYC. While I loved my time in the traditional fashion world, as I started to learn more about NFTs I uncovered an incredible network of builders and artists that I knew I wanted to be a part of. Over time I started to realize the potential applications NFTs had in the fashion space, and that’s when I got serious about NFSHE as a brand. I recognized that the fashion space, and specifically authentication, was ripe for disruption, and given my background in fashion I felt I was the right person to start trying to disrupt it. Ultimately, my goal was, and continues to be, to tie my fashion background in with this growing digital space, while also educating others in the process- after all, what better way to learn than through shopping?
Q: How has the experience been being a business within the crypto community?
My experience building a business within the crypto community has been unique and exciting. The crypto community is filled with forward-thinking individuals who are open to new ideas and technologies. A huge focus of my work has been connecting and building relationships with other entrepreneurs and artists in the space. Although crypto is known for its volatility and unpredictability, I have found these forces encourage creative problem-solving and deep critical thinking when it comes to establishing a business strategy. I am very excited about blockchain technology’s integration into business, particularly in luxury markets, and I think it will transform the way we think about products, ownership, and authenticity- pillars of luxury goods.
Q: Let's talk about projects. What's the backstory behind the two pieces released: 'ELAINE bag' & ‘CRYPTO NEVER SLEEPS... BUT I SHOULD...’
NFSHE has released 2 projects, to date. The ‘CRYPTO NEVER SLEEPS… BUT I SHOULD…’ NFT + sleep mask and the ‘ELAINE BAG’ NFT + tote bag.
Photo by: Emma Skakel at Wilhelmina Studio
The ‘CRYPTO NEVER SLEEPS… BUT I SHOULD…’ sleep mask collection was inspired by the fast-paced and
always-on nature of the crypto community. This piece is a reminder that while ‘crypto never sleeps…’ it is important to find personal balance. The collection was meant to be thought-provoking and a friendly reminder to encourage people to maintain balanced lifestyles.
Photo by: Ricardo Andre