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Inside New York Men’s Day Spring/Summer 2027: Eight Labels Shaping What’s Next at NYFW

9 minutes ago
5 min read
Photographed and written by Ezzah Rafique | September 21, 2026


Photographed by Ezzah Rafique
BIG OCEAN X ANDY YU photographed by Ezzah Rafique


New York Men’s Day (NYMD), presented by PROJECT by Informa and COTERIE by Informa, showcased a community of fashion-industry partners for its Spring/Summer 2027 afternoon presentations on September 10, 2026. 


Held at the Mercedes-Benz Maybach Lounge at the Mercedes-Benz of Manhattan during New York Fashion Week, the 26th NYMD showcase offered editors, buyers, stylists, influencers, and industry guests an up-close look at eight different designers and labels shaping the next wave of contemporary fashion.



Founded by Agentry PR in 2014, NYMD is a biannual collective fashion initiative created to nurture emerging talent and consolidate contemporary menswear and gender-fluid collections into an accessible presentation format. Returning presenting sponsors PROJECT by Informa and COTERIE by Informa supported the season, underscoring NYMD’s connection to both creative discovery and the business of fashion.


Rather than staging a single linear show, NYMD’s format allowed guests to move through multiple presentations at their own pace. The approach allowed guests to discover new work, engage directly with designers, and experience the season through individual creative worlds.


Ethan Lewy photographed by Ezzah Rafique
Ethan Lewy photographed by Ezzah Rafique


Ethan Lewy and big ocean x andy yu made their first NYMD appearances, adding new perspectives to the collective’s evolving roster. Alongside Science Project Company and Christopher Lowman, the presentations reflected the range of modern menswear in formal attire to intricate, embroidered pieces. 


The afternoon’s designers were part of a larger eight-brand NYMD Spring/Summer 2027 program, which also included morning presenters Avon Anglers, Ouila, Clara Son, and Alienant. Debuting for the first time at NYMD were Alienant, big ocean x andy yu, Ethan Lewy, & Ouila.


Two men standing in front of Kayali's gifiting area for NYMD
Kayali photographed by Ezzah Rafique


“We built New York Men’s Day to be a launchpad, and this season continues to be the best expression of that vision,” said Erin Hawker, founder of Agentry PR and New York Men’s Day. “With four designers returning - Avon Anglers, Christopher Lowman, Clara Son, and Science Project Company - to push their narratives even further and four new voices - Alienant, big ocean x andy yu, Ethan Lewy, and Ouila - stepping onto the platform for the first time, NYMD continues to be a place where menswear and expansive design can take real risks in front of the industry. We’re incredibly grateful to our partners, whose ongoing support allows us to keep investing in emerging talent and growing this community, and we’re excited to see how this group raises the bar for what New York menswear can be.” said Hawker.



BIG OCEAN X ANDY YU

Big Ocean, Korea’s first Deaf K-pop group, teams up with fashion artist Andy Yu for a debut collection rooted in creativity, inclusion, and cultural connection. Using sustainable materials and innovative production, the collaboration brings together classic American heritage and the global influence of K-pop. More than a fashion release, it celebrates the power of music, style, and community to bring people together across backgrounds and perspectives.



ETHAN LEWY

Rooted in craftsmanship and individuality, Ethan Lewy is a New York-based menswear label reworking classic wardrobe staples with an unexpected, contemporary edge. Made in small batches in the city’s Garment District, each piece uses luxury deadstock and limited-run fabrics, combining distinctive color, texture, and tailoring with carefully considered details.



SCIENCE PROJECT COMPANY

Science Project Company (SPC), founded by Heginz Janvier, is a luxury streetwear label defined by clean lines, technical tailoring, and purposeful design. Drawing from military influences, functional layering, and personal storytelling, the brand creates refined pieces for those who see clothing as a form of communication. Shaped by Janvier’s Haitian American background, North Jersey upbringing, and shift from corporate life to fashion, SPC reflects resilience, individuality, and a future-focused approach to dressing.


CHRISTOPHER LOWMAN

CHRISTOPHER LOWMAN is a New York-based luxury menswear label that brings together refined tailoring, sportswear influences, and modern performance-driven design. Founded by Christopher Lowman and produced in New York City, the brand approaches ready-to-wear through a lens of craftsmanship, innovation, and storytelling, creating elevated pieces shaped by culture, movement, and identity.


CLARA SON

Clara Son is a menswear brand that turns personal experience into thoughtful, story-driven design. Moving beyond the traditional seasonal calendar, each collection blends unconventional details with timeless influences to create an evolving and emotionally resonant point of view. At its core, the label uses clothing as a way to express powerful narratives with authenticity and intention.


AVON ANGLERS

Founded by designer Patrik Rzepski, Avon Anglers is a New York-made menswear brand focused on thoughtful production, quality materials, and lasting design. Produced in small batches with trusted local partners, the label creates understated pieces that prioritize utility, craftsmanship, and longevity over excess. With transparency, provenance, and community at its core, Avon Anglers offers a more intentional take on contemporary menswear.


ALIENANT

ALIENANT is a New York-founded designer streetwear brand that draws on themes of resilience, transformation, and spiritual growth. Inspired by the image of a small ant carrying an enormous grain of rice, the label reimagines struggle as a source of strength. Blending Eastern cultural influences, spiritual ideas, and contemporary street culture, ALIENANT creates clothing for people navigating their own path of self-discovery.


OUILA

OUILA is a contemporary apparel brand centered on thoughtful design, quality craftsmanship, and effortless ease. Inspired by slow travel and the art of living well, the label creates considered pieces with an emphasis on fit, movement, and comfort. Designed for people who value a more intentional approach to getting dressed, OUILA offers clothing that moves seamlessly from one destination to the next.




A mix of returning and new sponsors added further dimension to the afternoon:


  • Wolverine made its NYMD debut by introducing the latest chapter of its premium-crafted 1000 Mile Collection. Known as America’s original work boot brand, Wolverine highlighted a legacy rooted in durable materials, skilled craftsmanship, and the enduring spirit of American workers.

  • KAYALI, the fragrance house founded by Mona Kattan in 2018, joined the season with Vanilla | 28. The gourmand fragrance blends Madagascan vanilla orchid, jasmine, tonka, brown sugar, amber woods, musk, and patchouli, extending KAYALI’s approach to scent layering, self-expression, and shared fragrance rituals.

  • ANONYM also made its New York Men’s Day debut, presenting its first collection of American luxury men’s jewelry. Designed around ideas of precision, restraint, and achievement, the launch will include diamond rings, a bracelet, lapel pin, and pendant.

  • Vogel NYC, America’s oldest custom shoemaker since 1979, returned to introduce four new boots as part of its foundational ICONS Collection: the Derby, Military, Roper, and Chukka. 

  • Oribe Hair Care returned with professional hair teams and products, while Augment supported the presentations with makeup teams and products.

  • smartwater provided water and flavored beverages throughout the event. Espolòn Tequila and SKYY Vodka supplied spirits for the afternoon presentation.



In its 26th season, New York Men’s Day continued to prove that some of fashion’s most compelling ideas are often found in the spaces where new voices are given room to be seen. Check out the full gallery from NYMD's afternoon showcase below.



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