Alisha Gupta knows what it means to work two shifts. By day, she is an AI go-to-market strategy consultant. After hours, she is a dancer, a keynote speaker and the founder of Beauty in Balance, a national collective for multi-hyphenate creatives with a mission to make creativity profitable. That's the idea behind The Second Shift, a runway show honoring the creatives who clock in to their craft after their "main shift" ends. the show came to New York Fashion Week (NYFW) on Se