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A Redesign in Play- How Fashion is Connecting with Women in Sports
Sometimes a woman just wants to wear an oversized hoodie to a game. Other times, women want options. Both are valid. There doesn’t have to be a certain formula a fan has to follow when it comes to showing their support. When looking at the options presented, offerings can be discouraging. Items are cropped, ill-fitting, and weirdly rhinestoned. Real options for women to wear items that represent their team are limited. Women have been vocal about wanting updated items.
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