By: Allison Cho Maggie Pilibosian is at the front and center of a dynamic transformation in the sports world and creativity. As a vital member of the Michigan hockey social media team, Maggie is reshaping the narrative around women in sports, highlighting vital roles both behind the scenes and in the spotlight. With her vibrant personality and passion for hockey, Maggie captures unforgettable highlights while paving the way for a new generation of sports enthusiasts. In this engaging interview, Maggie discusses her inspiring journey, her pursuit of authenticity, and the powerful legacy she aspires to build in the sports media landscape.  As a freshman, you jumped into Michigan hockey’s social team, skipping the typical route like Greek life. What was it like getting involved with social media, and how did that change your college experience? As a freshman, I was constantly encouraged to find my group. If there’s one thing I know, it’s that there truly is a place for everyone. For me, that place wasn’t in Greek life. While Greek life is a great choice for many people — some of my closest friends are in those organizations — it simply wasn’t my path. My mom, who constantly pushes me to be better, put the idea of sports in my head. Joining sports media, especially working with Michigan hockey, transformed my college experience and changed my life’s trajectory. I found my community there, meeting some of my best friends who became like family. Even though it’s work, I genuinely look forward to going to Yost every day. I’d decided not to join Greek life, following the lead of my three older sisters. With my family being huge hockey fans, it was an easy decision to apply for a role at Yost. My work in social media and fan engagement gave me a sense of belonging from day one, and being part of Michigan hockey turned the big campus into a place that feels much smaller and closer-knit. I have always loved media, and turning it into a job was exciting. I now had a family on campus, which was huge for me. You worked with Michigan hockey’s game-day socials since the start of first year. What was the experience like? Did you ever imagine you’d be “running the show” as a senior working with strategies and marketing? Working with Michigan hockey since my freshman year has been an incredible journey. From the start, balancing my schedule with game-day responsibilities meant sacrificing a lot of weekends and social time, which some might find challenging. But to me, it was a busy, fulfilling experience that I loved. I began with small responsibilities — mostly Instagram stories — but even that carried pressure, knowing I was broadcasting to thousands of fans who rely on our social media to stay connected to the team. Each game day was a chance to learn something new, especially in high-speed, high-stakes environments. By my senior year, I was not only handling social media, but I was also leading and managing people. Learning to work with and lead a team is a skill that continues to grow, and it has taught me how to shape how fans experience college hockey. As a freshman, I couldn’t have imagined that I’d be “running the show” by senior year. Traveling to different arenas and seeing the game from various perspectives has also been an eye-opener. Being around the arena day in and day out reveals so much about the intricate world behind the scenes — rules, routines, and nuances that fans rarely see. And with each new layer of knowledge comes more responsibility because now it’s not just about social media; it's about how our work impacts recruiting, careers, and the broader image of the team. This experience has shaped who I am, and it's been a privilege to be part of something so influential in college hockey. Let’s talk about your first viral TikTok in sophomore year—it blew up! What was your and the team's reaction, and how did that change how you approached creating content for yourself? During my sophomore year, we traveled to Ohio State. With limited space on the team bus, my incredible boss, Kristy McNeil, stepped up and drove us herself. I decided to vlog the experience casually, not expecting much, but it ended up drawing in a community of people who were genuinely interested in my journey. I hadn’t even asked permission to post, but Kristy saw the value in self-promotion online and encouraged me and my coworker, Lauren, to go for it. That experience completely changed how I approached content creation. I had created my own fan base, people who enjoyed the content and wanted to know how they could get involved in sports media. It shifted my perspective, making me feel confident about sharing my journey, especially on TikTok, even before it became widely popular. Witnessing fans' positive responses and interest showed me that social media can be both fun and empowering, and it's incredible to be part of that evolution. You mentioned your dream of becoming a Creative Director. How has working on Michigan’s socials and other avenues like the Big Ten Network helped you grow toward that goal, and where do you hope to take it in the future? Graduating from the School of Stamps with a major in art and design will give me a unique foundation for working in sports media — a background different from many who focus on sports social media. This creative grounding, combined with my internships, has allowed me to approach social media and marketing with a fresh perspective. Balancing creativity with business-focused thinking is a constant challenge; I’m learning to think outside the box while working within set parameters. Each class and internship at Michigan has contributed to a foundation that will guide me toward future growth, even though I’m not exactly sure where the path will lead yet. My ultimate goal is to head a creative team, helping to strategize and plan marketing or brand events for sports teams. Working with Michigan Socials has been invaluable; it has connected me with networks, guided me in managing live interviews, and given me experience working with TV. Now that I have interns, I’m building leadership skills and learning to facilitate effective collaborations. Balancing multiple jobs along with school has taught me how to prioritize and made me a diligent, driven worker. I’ve realized that I can lead discussions and create strategic plans, and I am passionate about tackling challenges creatively. This experience has set the stage for what I hope will be a career in impactful, strategic sports marketing. Your gameday vlogs are iconic, but do they ever get repetitive for you? How do you keep things fresh and fun while juggling all the demands of creating social content for the team and personal account? My game-day vlogs at Yost can feel repetitive since game-day routines don’t change much, but this year has brought some fresh content. I’m now using social media less during games, which has given me room to capture other aspects of game day — like my pregame outfits and behind-the-scenes moments. It’s exciting to showcase more of what I do and introduce the people I work with who feel like family to me. Highlighting their roles has become a way to bring the team’s story to life. One of my biggest lessons has been that the more you approach a brand account like a personal one, the better it resonates. Adding humor, especially in my edits, has really connected with fans. For instance, the smoothie video with TJ Hughes took off unexpectedly. We were joking around in the kitchen, and I didn’t initially plan on using the footage. But after editing it with a playful twist, as I would for a personal post, it reached over a million views — one of our most popular videos. I’ve learned that being authentic and comfortable online is essential, especially when managing a large account. This openness has allowed me to create genuine content, making fans feel more connected to the team. How does it feel to be a role model and industry inspiration, as you’ve got other women in sports sliding into your DMs asking for advice on getting into sports media? What advice do you have for them?  I've had people reach out to say I’ve inspired them or been a role model, and I get DMs asking for advice — which is incredibly flattering. Being the youngest of four sisters, I’m usually the one asking them for advice, so it feels amazing to be able to give back in this way. I’ve been lucky to have such strong role models in my siblings, and I always encourage others to be true to themselves and work hard. My biggest advice? Say "yes" to tasks that come your way because every opportunity teaches you something new. Remember, there’s always someone in the room who knows more than you and has valuable insight to share. Listening more than you talk is key; if you pay attention, you'll learn far more than you expect. It’s definitely more work than it seems, and it can get tedious and tiring — but anything worthwhile usually is. Fashion has always been a big part of your life. How do you blend your love for fashion with your work in sports? Does your personal style play a role in how you present yourself professionally? What advice do you have for other women in sports who are more timid about workplace fashion?  I've always had a passion for fashion, with business fashion being my favorite. One of my babysitters, now working in the industry, was incredibly stylish and served as my biggest inspiration. I feel empowered when I dress in a way that reflects my personality and boosts my confidence. Playing dress-up at rinks nationwide has been so much fun, showcasing my style while supporting the sport I love. My advice to others is to embrace their authentic selves and wear what makes them feel confident. Personal style is a unique expression of who you are. Don’t be afraid to stand out, but also be mindful of the impression your choices convey. Being classy is powerful; when you command respect, the ball is in your court — or, in my case, the puck is in your possession. As a former athlete, you’ve gone from a high school tomboy to a fashion-forward creative. How did that shift happen, and how do you bring that sense of style into your work with Michigan hockey and beyond? Growing up playing sports in high school and watching my siblings compete fueled my passion for the industry. I sometimes questioned my path since my sisters chose more traditional degrees and careers, but my family was incredibly supportive when I decided to take a different route. Michigan hockey has welcomed me and offered me so much more than I could ever express. My competitive nature drives me to work harder, and as a former athlete, I can relate to the players on some level — understanding their need for space and time from the media. I truly appreciate the balance of being part of the sports world while respecting the players' boundaries. Knowing how to be a part of a team is the key here; trust is not given, it is earned. I am so grateful to earn it and be a part of this team at Michigan. Your dream and goal is to end up in the West Village, New York. What about the city draws you in? Why the West Village specifically? How do you imagine your life and career in Manhattan? I've always had a deep love for New York. Growing up, I was captivated by the city’s fast-paced energy and the vibrant hustle and bustle that define urban life. The charm of a "small" village, like the West Village, within such a sprawling metropolis, resonates with me, making it feel both exciting and cozy. While I'm not certain where my journey will take me, I know I’ll either live in New York or visit frequently. You’ve built a tight-knit group with coworkers like Lauren and Gabby. What’s it like being part of this “sorority” in hockey, and how does that sense of community impact your work? I feel incredibly fortunate to have built a tight-knit group with my boss, Kristy, and my former coworkers, Lauren Rodolitz and Gabrielle Healy. This dynamic has created my own little community in the sports world, and having a sense of belonging is essential. My friendships with these amazing women have provided that “sorority” feeling while allowing me to learn so much about hockey. As they transitioned to new opportunities, I found myself growing closer to the team staff and players, who have become an integral part of my life. No matter the outcome of the games, their passion and dedication make me proud every season. They truly are an outstanding group of individuals, and I feel lucky to spend so much time with each and every one of them. You expressed the importance of having supportive and non-competitive leaders in your network. What is your leadership style, and how do you bring that vibe into your role at Michigan hockey? How do you want to leave a lasting legacy in the sports world? A supportive network and noncompetitive leaders are essential for personal and professional growth. Too often, we find ourselves in a competitive environment, which can hinder our learning and progress. As the youngest of four sisters, I've learned the value of listening, a crucial skill we all need to practice more. It’s important to ensure that everyone feels valued and worthy. While I’m uncertain about my lasting legacy in the sports world and where my journey will ultimately lead me, I hope that concerning Michigan hockey, people remember me as someone with strong character, a big heart, a relentless work ethic, and the ability to listen and create meaningful content. The Red Wings have been an integral part of your life because of your grandpa and family.    How has that legacy shaped your passion for sports, and do you ever see yourself working with a team like the Wings in the future? My family has held Red Wings tickets since 1962, and we’ve been just as dedicated to the Lions and Tigers. We truly love our sports. My grandfather never missed a game for the Red Wings, which taught me to respect the game and understand the hard work it takes to succeed, whether on the field or in the stands. I greatly admire the Red Wings and their program, especially given Hockeytown's incredible history and the passion of its fans. My dad taught me so much about the game and helped me develop an even bigger love for it. I would love to work for an NHL team in a city that has as much love for hockey as Detroit does. I can only imagine how proud my grandfather would be to see how this legacy continues to thrive. As Maggie Pilibosian continues to redefine what it means to be a creative force in sports media, her work with Michigan hockey offers more than just engaging content - it’s an invitation to see the sports world from a whole new perspective. Her authenticity and creativity have set a standard for storytelling that resonates with fans and paves the way for the next generations of women in sports. Thank you, Maggie, for inspiring and showing the sports world that the most powerful plays happen behind the scenes.

Article by: Orchee Sorker | December 10, 2024 The Full Circle Boys—Jagger, Sean, Dosson , Ollie, and James—are a vibrant new band combining their backgrounds in dance and music to create a distinctive sound and performance style. Their journey started in the dance industry, where they met and formed lifelong connections. “It’s a full-circle moment for us,” Sean explained. “Having grown up in the dance industry together, we’ve seen each other grow over the years. Naming the group 'Full Circle' felt fitting.” The group’s origins are deeply rooted in dance. Each member trained in various styles, including ballet, hip-hop, contemporary, and jazz. “Our diverse training influences how we approach choreography and performances,” Ollie shared. This fusion of dance and music is central to their identity, with their performances seamlessly blending intricate choreography and vocal harmonies. Their latest single, “Me and You,” showcases their creative versatility. The track, which originated from a demo sent to the group, came together swiftly. “We recorded it in a day,” Sean recalled. “It all happened so fast, but sometimes that’s how the best things come together.” Jagger added, “It wasn’t originally planned to be our next release, but we felt it was too good to wait on. Everything from the music video to the release schedule came together quickly.” Balancing their artistic vision with the demands of social media is a challenge the group navigates carefully. “It’s easy to fall into trends, but we’ve worked hard to stay true to our creativity,” Jagger explained. “Dance gives us an edge. We can mix singing and dancing, which keeps things dynamic.” The group’s social media content often features raw, unfiltered moments, giving fans an authentic glimpse into their rehearsal process. The Full Circle Boys aim to evoke emotion through their music. “Whether it’s happiness or sadness, we want listeners to feel something,” Dosson said. “And, of course, we want them to dance.” Michael Jackson serves as a major inspiration for the group. “He set the standard for combining music and dance,” Jagger noted. “Everything changed after ‘Thriller.’” Looking ahead to next year, the Full Circle Boys have big ambitions. “We want to release as much music as possible and keep creating,” Ollie shared. Sean added, “Next year, we’re aiming to perform internationally and break into new territories.” James expressed excitement about the possibility of releasing an album, while Jagger suggested a Christmas song might also be in their future. “Whatever gets us on stage more,” Jagger said. “That’s where we thrive.” With their unique blend of dance and music, the Full Circle Boys are poised to leave a lasting mark on the industry. As they continue to grow, their passion for performance and connection with their fans remain at the heart of everything they do.

Written By: Allen Hale | Photos By: Mungo Dulmage | December 11th, 2024 Combining a disorienting barrage of endlessly shifting rhythmic bases, screaming vocals and intense instrumental noisiness, “Tragedy As Catharsis” by Drive Your Plow Over the Bones of the Dead (DYPOTBOTD) is probably the loudest stuff I have heard this year. Released on Nov. 5, the emotional deliverance provided by this project is cutthroat through and through, isolating to some but resonant for anyone willing to contend with its ravaging nature. A three-piece act out of Vancouver, Canada, DYPOTBOTD share their curious name with a novel by Polish writer Olga Tokarczuk. As a debut album following only a four-song demo which shares none of its tracks, “Tragedy As Catharsis” functions without any fear for its reception. In all regards, the band is uncompromising in their pursuits.  Released on vinyl by No Funeral Records, the project’s sound is likened to  “heavy chaotic bands like Ampere, Reversal of Man, Combatwoundedveteran” by the label, neatly capturing the essence of their sonic pandemonium. Like the aforementioned innovators, DYPOTBOTD operates in the relatively obscure genre of emoviolence, which combines the abrupt tempo-changes and hardcore origins of powerviolence with features resembling emo’s personal introspection. The result is harrowing and, below its jagged surface, touching in many respects. “Tragedy As Catharsis” is sure to delight fans belonging to these various subcultures, or really anyone hoping to hear something heavy.  Throughout the record, off-kilter drumming guides each piece’s blistering adjustment. Amidst the muffled vocals and metallic guitars, listeners have at least one component to move their head along with — until the beat abruptly changes between sections. Take one example: “glimmer fate” sounds like it might fall apart at any time, maintaining balance long enough for it to conclude with incessant blast beats and guitar chugs. The album is bookended with its two longest songs, otherwise featuring a slew of tracks which float around the one minute mark. In the extended songs’ quieter areas, a menacing, ominous sense of tension often looms until the group builds into releases of cacophony. At a mere 19 seconds, “blood astronomy” is the shortest. Booming snares dominate the mix across all 18 minutes, and cymbals tend to be adjusted lower into the background. The album’s stirring rewards are well-represented by its titular thematics, operating through stark contrasts in volume. Moments of rest in transition points are quickly and unsparingly interrupted by seamless transitions from track-to-track. For instance, instruments ring out with an incredible, enveloping final chord on “suzerain” that flows into the introductory distortion of “malediction,” after which an efficiently simple eighth note drum lead-in primes its ensuing speed. I was then surprised by the sudden cut-away from this main theme, after which a chilling solo guitar emerges from the silence. Wailing vocals harmonize over pounding drums that move towards another climactic apex which, shockingly enough, merely concludes rather than arriving at a new variation. After a brief pause, “ritual symmetry” begins with unrelated, down-tempo riffs conducive to head-nodding. Without the songs listed before me, it would be difficult to tell where one begins and where another ends. By avoiding an incessant, ceaseless use of their virtuosic rage, DYPOTBOTD have created an album which is never one-dimensional in its pummeling approach. We can breathe a sigh of relief just long enough to adjust for whatever harshness may follow, leaving one to feel vitally refreshed rather than emotionally drained. Exemplifying this core success, “perish” begins with a lone, echoing guitar before drums slam and screams enter; the beat remains relatively ham-fisted before devolving into madness; the band at last ends with unified triplet hits. After initial galloping, “a deeper shade of night” comes to a similar finale, with its ending chord slowly dissipating amidst dramatic cymbal hits. Simply put, I was transfixed. The abrasiveness is never belabored. When closer “baleful solitude” came to nothingness, I immediately felt the weight of its silence. Despite a short runtime, “Tragedy As Catharsis” demands patience and focus during every single second it occupies. If you are willing to tune in, DYPOTBOTD will leave a strong impact.

Photos By: Josue Cambara | December 6, 2024 Kehlani brought the CRASH Tour  to San Diego’s Viejas Arena on Saturday, October 25, and I had the pleasure of attending. This tour marks Kehlani’s first arena-headlining tour, a career milestone following four successful studio albums and various mixtapes since her debut in the early 2010s. For over a decade, Kehlani has had a major impact on the status of modern R&B and an advocate for LGBTQ+ and women’s rights, a commitment reflected in her dedicated fan base. The show’s set design featured a staircase from which Kehlani made her grand entrance, slowly moving closer to her fans. The choreography was a standout element of the night, with Kehlani and her dancers displaying dance routines which showcased her versatility beyond her vocal talents.. The setlist combined tracks from her latest album, Crash , and her most recent mixtape, While We Wait 2 , with plenty of older hits for all of the  day one fans. Some of those deep cuts included “The Way (feat. Chance the Rapper),” “Get Away,” “1st Position,” and “You Should Be Here.” Kehlani’s charm and banter made with the crowd made her seem more relatable and comfortable with her fan base. She teased the crowd with lines like, “This song’s gonna make you wanna take your clothes off,” and joked about her song “Hate the Club,” saying, “I know I made a song about hating the club, but that was four years ago!” A particularly special moment for me was during her performance of “Honey” , an acoustic R&B track and one of the first songs I heard from her. Hearing it live, with the crowd singing the opening lines, was a special moment for me. One of the most heartfelt parts of the evening was when Kehlani invited several young fans on stage. About eight young girls joined her to dance during “KEHLANI (REMIX),” with some of them sharing that this was their first concert. Kehlani explained that being a mother herself inspired her to dedicate a portion of her show to younger fans. She wished she’d thought of the idea earlier in the tour, making it a rare and cherished moment for those lucky fans who came to see her. Kehlani’s ability to blend genres and put on a performance full of energy, that included choreography and showcased her wide vocal range, makes her one of today’s must see R&B artists. With only a few shows left in North America before the CRASH Tour  wraps up, now is the perfect time for R&B fans to experience an unforgettable live performance put on by Kehlani.

Gallery by Marni Zinger This article provides an objective analysis of the game and is authored by an independent writer not affiliated with the team or league The Cleveland Monsters suffered a 4-3 loss in a 6-round shootout in their 2nd of a two-game homestand against the Syracuse Crunch of the AHL. Max Groshev  of the Syracuse Crunch scored the game-winning goal .

By: Marni Zinger Emmy Raine Curtis is redefining what it means to be a woman in sports media. From starting out as a theatre kid in high school to being a role model for every woman in sports, Emmy’s journey from stage to sports is truly inspiring. With a passion for storytelling and an unwavering dedication to amplifying women’s voices, she’s built a platform that resonates with fans across the globe. Whether she’s covering world-class events like the FIFA World Cup or creating engaging TikToks and connecting with audiences, Emmy is taking the world by storm with her reporting and content creation and redefining what it means to be a woman in sports. Photos provided by Emmy Curtis You went from a theatre kid in high school to a full-time sports content creator. How did that transition happen, and when did you know sports reporting was “the dream”? I’ve always had a naturally expressive personality—you can read my emotions right off my face. Recognizing this, my mom enrolled me in theatre, giving me an outlet to channel and embrace that expressiveness. As I got older, my love for basketball took centre stage, and being taller than most of my peers certainly helped me excel on the court. In grade 10, while watching the Super Bowl with my dad, I saw Erin Andrews delivering a live hit on-screen. It was a lightbulb moment: a career that perfectly combined my love for being on camera with my passion for sports. From then on, the path was clear. I began honing my public speaking skills by creating online content and sharing my enthusiasm for sports and the topics that truly inspire me. Your idea for “Girls at the Game” has been brewing for a while. What inspired this concept, and how do you see it filling a gap for fans, especially women, who want to connect over sports? I started Girls at the Game  to be a space where women could come together over shared sports passions. Sports fandom often feels male-dominated, and I wanted to bridge that gap by creating a community for women who love sports, and who want to engage, debate, and celebrate their favourite teams in a way that feels inclusive. It’s about building a connection over the love of the game, and for many, the added joy of sharing it with other women. Leaving TSN to join The GIST  feels like a huge move! What drew you to The GIST , and how does this role feel like the perfect fit for you right now? Leaving TSN was a big step, but moving back home to Canada’s west coast and joining The GIST  was a natural next move. The GIST ’s commitment to equal coverage of men’s and women’s sports immediately resonated with me; I was drawn to their inclusive approach and the chance to contribute to a platform actively working to reshape sports media. The team’s energy is incredible, and being surrounded by people who prioritize diverse perspectives motivates me every day to create content that’s meaningful and accessible to all fans. Photos provided by Emmy Curtis You ended up in Qatar covering the FIFA World Cup at just 19—that’s a huge deal! What was the journey like from volunteering at a team Canada Soccer game to finding yourself on one of the biggest sports stages in the world? Not a day goes by that I don’t reflect on this story—it’s a defining moment in my journey. In 2021, I moved from a small town outside Vancouver to Toronto, leaving behind a growing network I had built through volunteering with my local CEBL and PJHL teams. When I arrived in Canada’s largest sports hub, I had no network, no job, and no clear path forward. One day, while scrolling through Instagram, an ad for ticket sales to the World Cup Qualifiers in Hamilton, ON, caught my eye. I didn’t know how to do it, but I needed  to be on that pitch—no matter what it took. Determined, I sent countless LinkedIn messages trying to find a way in. I received zero responses. Weeks passed, and desperation set in. On a whim, I slid into Canada Soccer’s DMs, convinced they wouldn’t reply. But they did. Before I knew it, I was volunteering in the press box and media zones, surrounded by broadcast and media professionals from some of the biggest networks in the world. It was surreal—and it changed everything. During that experience, I forged three key connections that would shape my career to this day: The first brought me back to Canada Soccer for the unforgettable qualification match in Toronto, where I got to be on-pitch to watch the CANMNT secure their place in only their second World Cup. The second led to an internship at TSN, which turned into a part-time role where I worked for three years during university. And the third connection? It earned me my first leadership role in sports—and a ticket to the World Cup in Qatar. You’re known for your fan-focused content, especially on TikTok and Instagram. How did you develop your approach to connecting with fans, and what do you think resonates most with your audience? TikTok started as a fun outlet for me—a way to document my experiences and career moments in the sports industry. What I didn’t realize at the time was how much my content would resonate with young women who felt unsure about breaking into a male-dominated field or didn’t even know where to start. As my content started gaining traction, I noticed a growing community of girls looking for guidance, and I felt a responsibility to step up. Over time, as my platform has grown and become more professional, so has my approach. Early on, I sometimes doubted whether I was qualified to share advice while still navigating the industry myself. Now, I see the value in leading by example and creating a space where women can feel inspired, supported, and connected. My page has become a safe place for asking questions, learning, and celebrating women in sports. I’ve gone from being a regular university student to fully embracing the “girlboss” mindset, and I think that evolution is what resonates most with my audience. It’s about showing that you can  take your seat at the table, own your journey, and lift others as you rise. That message, paired with relatable and empowering content, is what truly connects with my followers. Photos provided by Emmy Curtis You've been on some awesome podcasts like Behind the Girlboss  and Undress the Jersey , plus you even had a podcast with a friend. How did being part of these conversations shape your perspective on sports, and what do you love most about podcasting? Podcasting is such an incredible way to learn and grow. You get to hear first-hand from people who’ve found success or faced struggles and are willing to share those experiences with listeners. These conversations have given me a broader perspective on sports—not just the games themselves but the stories, challenges, and triumphs happening behind the scenes. Hearing from athletes, industry professionals, and fellow fans has deepened my understanding of how sports impact individuals and entire communities. What I love most about podcasting is the connection. It’s such an authentic platform for storytelling and meaningful conversations. There’s something really special about sitting down with someone, hearing their journey, and finding ways to relate it to your own. Plus, podcasting is a space where I can share my own thoughts and experiences in a way that feels personal yet accessible to listeners. Whether we’re talking about a pivotal game, career advice, or navigating life as a woman in sports, podcasting creates a sense of community—and that’s what keeps me coming back to it. You’ve mentioned that growing up in Vancouver and hiking through the mountains became a big part of your life, especially during COVID. How does that background influence the content you create and the stories you tell? Growing up in Vancouver, hiking is practically a rite of passage. My mom, one of the most active people I know, was always trying to get my sister and me into the mountains. But I never saw the appeal—why get out of breath, tired, and cold just to see the same mountains I could already see from my bedroom window? When COVID lockdowns hit, I couldn’t handle being cooped up indoors anymore. My mom suggested we go for a hike.. I’ll never forget reaching the peak of that first hike—standing there, turning 360 degrees, and realizing I was surrounded by mountains from every angle. It completely changed my perspective, and I fell in love with hiking. One thing my mom said during that time really stuck with me: “There are people who live in BC their whole lives, see these mountains every day, and never experience this view.” That thought has stayed with me and shaped how I approach my career and content creation. To me, it’s the same idea—some people wake up every day, go through the motions, and just do the job. But I’d rather put in the extra effort, even if it leaves me a little out of breath, tired, or uncomfortable. Because that’s what it takes to reach the next level and see the kind of “view” most people miss. Photos provided by Emmy Curtis Working with big names like FIFA and Lululemon is no small feat. How did those partnerships come about, and is there one that stands out as particularly memorable for you? The most memorable partnership I’ve had was with FIFA and TikTok during the 2023 Women’s World Cup in Australia—a moment that completely changed how I view my platform. It all happened so suddenly. I was in my third year of university and had gone for a run down to the lake in downtown Toronto. It was a sunny day, so I stopped at a picnic table to take a break and check my emails. That’s when I saw it: “CONFIDENTIAL - Time Sensitive Opportunity: FIFA Women’s World Cup 2023 x TikTok.” I mean, what do you even think when you see a subject line like that? Two weeks later, I was on a plane to Australia. At the time, I had around 25,000 followers—not even close to the following of the other two creators I was working alongside, both of whom I’d always looked up to. Touring TikTok headquarters and being featured as a key creator on their platforms, despite having a fraction of the audience, was surreal. That experience made me realize the true power of my platform and the message I share. It’s not just about numbers—it’s about authenticity, connection, and the value of having a voice that resonates with people. It was a moment that reaffirmed my purpose and motivated me to keep growing, both as a creator and as someone championing women in sports. You’ve got big goals, like partnering with Nike someday. What is it about Nike that resonates with you, and what would that dream collaboration look like? Nike has always been a brand that stands for empowerment, performance, and breaking boundaries—values that deeply resonate with me. They’re a company that’s not afraid to take risks and push the limits, whether that’s in their commitment to supporting women’s sports or their focus on creating innovative products for athletes of all levels. What I love most is how Nike champions inclusivity and celebrates athletes of all shapes, sizes, and backgrounds, which aligns perfectly with my vision of creating a welcoming and supportive community for women in sports. A dream collaboration with Nike would be all about celebrating and amplifying the voices of women in sports. I’d love to partner with them to create content that highlights the stories of women athletes, both the trailblazers and those still fighting for recognition, while also empowering young girls to pursue their passions fearlessly.  Photos provided by Emmy Curtis You’ve shared that sports reporting combines both the drama of theatre and the thrill of athletics. How do you see that mix playing out in the way you approach sports storytelling? Sports reporting is such a unique intersection of theatre and athletics. Like theatre, sports are full of narratives, highs and lows, unexpected twists, and an opportunity to share your public speaking and performance skills—and that’s what I love capturing. I realized I could channel those same values into storytelling and reporting, building sports stories that capture fans’ emotions and give them a behind-the-scenes look into their favourite sports moments. You’re part of a team of 50+ women at The GIST,  which is such a unique setup in the industry. How has being in this space shaped your approach to sports content, and what’s one thing you’ve learned from your team? Being part of a team of 50+ women at The GIST  has been an incredibly empowering and eye-opening experience. In an industry that’s still largely male-dominated, working alongside so many talented women has redefined how I approach sports content. It’s a reminder that there’s strength in diverse perspectives, and it’s motivated me to focus on creating content that’s inclusive, relatable, and unapologetically supportive of women in sports and women’s sports. One thing I’ve learned from my team is the power of collaboration. Everyone brings their own expertise and unique viewpoint to the table, and it’s amazing to see how those ideas come together to create content that resonates. It’s taught me that you don’t have to do it all alone—leaning on your team, sharing ideas, and building off one another’s strengths can lead to something truly impactful. That’s a lesson I carry into everything I do, both in my career and beyond. Photos provided by Emmy Curtis From TikTok to in-person gatherings, you’ve created a real sense of community for women in sports. How do you see that community growing, and what’s been the most rewarding part of connecting with other women in sports? Implementing Girls at the Games  feels like the natural next step in building this incredible community. While it started as a way to bring together women in sports from the Vancouver area, it’s already resonating beyond that—I've had women from cities across North America reach out, eager to create something similar in their own communities. I love the connections we’ve built online, but I see this community evolving into something even more impactful through in-person collaboration and events. My vision for Girls at the Games  is to grow it into a thriving business and network—a space where women can put a face to the names and profiles they see online, coming together to share their passion for sports in real life. You’ve already done so much, from content creation to reporting on the biggest sports stages. What’s next for you? Any projects or goals you’re excited about? There’s always something exciting on the horizon! One project I’m really looking forward to being an ambassador for the 2025 Invictus Games, which will be held in Vancouver and Whistler. The Games bring together wounded, injured, and sick service members from around the world to compete in adaptive sports, celebrating their strength, resilience, and determination. Being involved in such a powerful event is especially meaningful to me, as it highlights not just athletic ability but also the mental and emotional journey of overcoming adversity. Vancouver and Whistler are the perfect locations for the Games, with their spirit of community and strength. As an ambassador, I’m excited to raise awareness, amplify the athletes’ stories, and help create a supportive, inspiring atmosphere around the Games. The 2025 Invictus Games are going to be an unforgettable celebration of triumph, and I’m proud to be part of it. As Emmy Raine continues to break barriers, her future is very bright and her message is loud and clear: women rule the sports world. Through her work with Girls at the Game   and The GIST , Emmy is inspiring a new generation of women to break into sports with her amazing work in her field. Emmy is changing the game and proving that women belong in male-dominated fields.

Written By: Allen Hale | Photos By: B ianca Sifredi Released by record label ¼ Compañía Discográfica on Sept. 25, 2024, sunlid’s debut ”no mires atrás” introduces the group as possessing a penchant for upbeat goodness—self-described in their Instagram bio  as “noisy pop”—and a distinct, cohesive identity. The listening experience contained within is one of my favorites of the calendar year. Although I am less familiar with Argentine shoegaze, sunlid deserves to be examined beyond a limiting focus on geographic identity. Instead, one must take care to observe the music’s own internal cohesion, remarkable for any freshman effort. Their ability to enrapture listeners globally—including those like myself who do not speak Spanish—is the result of dedication to the craft of musical creation, traversing various cultural boundaries.  “no mires atrás” showcases sunlid taking an astutely mature first step without having to reinvent the wheel; your shoegazing essentials are all there, whether it be waves of whirring riffs or floaty vocals. Influenced by a sister genre in dream pop, the album’s tracklist comes in at a tight 26 and a half minutes and nine total songs, each being mutually implicative without excessive likeness. It is compact, but never rushed. This impression begins from track one, immediately queuing a listener in for a well-produced experience. Such carefully professional yet alluring energy inspires confidence from its audience, rather than implying a group still finding its footing. As the opener “ya nada es igual” strips itself down and rebuilds into soloing electronics, one is struck by the record’s immediate sense of direction. Simultaneously, sunlid avoids being defined by the glossy over-regulation of studio tinkering. For instance, the arrangement of “camina en la luna” and its layered sound manage to productively elevate the soaring of rising and falling vocals, cheery synths and syncopated hits; it is clean without being inhuman. Songs throughout utilize similarly detailed organization, striking a balance between catchiness and unexpected, shifting song structures. “solo un momento” is one notable instance. In the span of a minute and a half, it features the anticipation of a slight pause before a guitar lick leads into the chorus, entering a mellow section before a mid-tempo bridge with intense, swirling guitar parts, and soloing. Following all of this, pounding drums lead into climatic silence.  After this peak, sunlid immediately follow through with my favorite song on the entire record, “invisible.” An overdriven lead guitar rings above accompaniment, almost sounding digitized; after the sleeker pleasantries of earlier moments like “alejarte,” the band demonstrates their ability to distort when needed. This melodic leadoff is utilized in another chorus and the ending, with lighter sections falling between. I cannot tell you what the lyrics mean, but hearing them undoubtedly compels me to sing along. Similar belting is found on “hablar de vos” and “será de mi,” the former being reminiscent of Alvvways’ approach to indie pop: partly fuzzy, partly romantic, wholly catchy. For myself, the only misstep is the inclusion of “interludio,” which functions as a transition between the seventh and ninth songs. Despite sounding solid, the instrumental’s purpose feels out of place given the album’s brief length; if it were to be placed anywhere, the middle of the tracklist seems more sensible.  All in all ”no mires atrás” remains thoroughly exciting, even in the tracks described only briefly here. For a group just getting their start, sunlid has a promising path ahead. Anyone looking for gratifying, dreamy bliss should take notice.

Written By: Jenny Salazar | Photos By: Jason Rivera From the rigorous training in stunt doubling for some of Hollywood's most prominent stars to coordinating behind-the-scenes stunts for various blockbuster films and advocating for diversifying Hollywood from within, Hymnson Chan has built himself a fascinating career. Fighting for better AAPI representation and diversity motivated Chan to enter the entertainment industry and persevere year after year. Chan believes social media, TV, and film significantly influence people's perspectives. “ When you're only fed one stereotype about a certain community, that becomes your only impression of them,” said Chan. “And that's not fair to anyone.” Given Hollywood's unparalleled global influence, promoting diversity in film and television allows audiences to gain authentic insights into cultures and communities they may otherwise be unaware of. He promotes empathy for individuals outside his social circles and amplifies the significance of narratives to empower marginalized communities by showing that their stories matter too . Chan was born in Calgary, Canada in 1984   but grew up in Boston, Massachusetts. When he was a child, Chan had a talent for giving great performances. From singing solos in plays and being the class clown to participating in competitive sports, he always enjoyed connecting with an audience. Despite the pressure to pursue a career in engineering to meet Chinese cultural expectations, during college Chan realized t hat the 9-5 type of job in the office wasn't fulfilling for him. After graduating, he took a leap of faith and moved to Los Angeles. Chan first got into acting professionally and earned his SAG card while working on the 2007 television series "Greek," where he played a fraternity pledge. As he spent more time on set, he had the opportunity to observe the stunt department at work. This experience led him to learn more about stunts from stunt coordinators and performers, which made him realize that he also wanted to pursue a career in stunts. "Stunts and acting have so much in common because stunt performers are  actors,” said Chan. While stunt performers typically don't have speaking roles, Chan was fascinated by the crucial part they play in storytelling and decided to pursue stunt work. Having a martial arts background and various sports experience, he possessed the athleticism and willpower required for stunts, making it a natural transition. When Chan was first getting his start in stunt performance work, one trailblazer with the same last name continuously came to mind for the actor. Jackie Chan was the first Asian hero he saw on screen, specializing in action while charming in comedy. He sees Jackie Chan as a pioneer of action-comedy, being among the first to popularize parkour, freerunning and improvised weaponry in action cinema. Jackie Chan’s lengthy career and numerous accomplishments have inspired Chan to creatively push the boundaries in his approach to stunts, choreography and filmmaking.  "I grew up watching all his movies, so Jackie was the first Asian hero I ever saw on screen. He was so badass in his action yet so endearing in his comedy. I consider him one of the godfathers of action-comedy,” said Chan. “Plus, he's one of the first filmmakers to really bring parkour/freerunning and improvised weaponry to the forefront of action cinema at such a high level.” When it comes to having a dream role, Chan imagines playing the lovable underdog who becomes the hero in an action-comedy series. This character would entertain and inspire the audience, breaking stereotypes and showing that anyone can be a hero regardless of race, nationality, or sexual identity. “My dream role would smash stereotypes and prejudices and show that — no matter your race, nationality, sexual identity, whatever — we can all be the heroes of our own stories. Open people's eyes to the fact that we all have more in common than not and should be supporting one another,” said Chan. Chan is dedicated to diversifying Hollywood and promoting better AAPI representation. His passion for storytelling and advocating for authentic and diverse narratives has enriched his experiences in the industry. From acting to stunt performing, Chan has a commitment to breaking stereotypes and inspiring others through Asian representation in his films. His dream of portraying a lovable underdog hero in an action-comedy series reflects his desire to challenge conventional expectations and promote inclusivity.  Despite facing challenges, Chan's resilience and determination continue to shape his impactful journey in the entertainment industry. Chan is currently starring in an action short film called "Rise of Chow," which has been accepted into several film festivals and is being considered for awards. He is also the writer and director of the film, which features a 99% Asian cast and crew. Additionally, he has been involved in stunt coordination, second-unit direction and performances in over a dozen upcoming movies and television shows   that should be released by the end of 2024 or early to mid 2025.

Gallery by Christina Winnegar This article provides an objective analysis of the game and is authored by an independent writer not affiliated with the team or league TAMPA, Fla. (AP)  — The Tampa Bay Lightning secured a 4-0 victory over the New Jersey Devils on Saturday, Nov. 16, 2024, at Amalie Arena. Sources and Verification: To ensure the accuracy and depth of our coverage, this article draws from trusted sources such as NHL.com  and ESPN .  These platforms provide official game statistics, player insights, and up-to-date reports, enabling us to deliver well-rounded and factual information. By leveraging these reliable sources, we aim to offer a detailed and verified account of the games, including key moments, standout performances, and post-game analysis.

Gallery by Christina Winnegar This article provides an objective analysis of the game and is authored by an independent writer not affiliated with the team or league The Vancouver Canucks were handed their third straight loss this season by the Tampa Bay Lightning. At their delayed home-opener game, after Hurricane Milton paved its way through Florida, Tampa was able to finish strong for their fans with a final score of 4-1. Nikita Kucherov had a point on all of the Lightning’s first five goals to start the season. Only Connor McDavid (9, 2018-19), Adam Oates (7, 1986-87), Andre Boudrias (6 1973-74), Bill Cowley (6, 1938-39), and Aurele Joliat (6, 1929-30) have longer streaks . Sources and Verification: To ensure the accuracy and depth of our coverage, this article draws from trusted sources such as NHL.com  and ESPN .  These platforms provide official game statistics, player insights, and up-to-date reports, enabling us to deliver well-rounded and factual information. By leveraging these reliable sources, we aim to offer a detailed and verified account of the games, including key moments, standout performances, and post-game analysis.

By Christina Winnegar On and off the court, Sophia is a perfect role model for young players to look up to. Already leaving her mark at Notre Dame Academy, soon she is set to carry on her legacy to Yale University. With so many accomplishments as well as pressure at a young age, Sophia makes sure to stay grounded. Spending her time volunteering at animal shelters as well as Redwood Rehab in Kentucky, she makes sure to give back, wanting to be connected to her community. Today we get to explore what inspired Sophia to pursue her commitment to basketball as well as how she plans to make her mark at her next stop in her career.   You started playing basketball at six, alongside your dad and brother. How has that family connection influenced the way you approach the game today? As a family, basketball has always brought us closer together. Whether it has been traveling to games or discussing strategy before and after games, basketball is something we have always shared together. I also think growing up in Kentucky where there is such a strong culture for basketball, really fostered my family’s passion for the game. We talked about you traveling a lot with your dad for basketball. Is there a favorite place you’ve visited or a special memory you’ve shared with him on these trips? One of my favorite memories in my career is when my dad and I traveled to Pittsburgh, PA. We stayed at this really old looking hotel and had so much fun walking around the city. On our last night of the trip we went to a Brazilian Steakhouse called Fogo De Chao and had so much fun trying all the different dishes! You’ve been killing it at Notre Dame Academy and now you’re heading to Yale! What’s something about your basketball journey that people might not know, but that’s been a game-changer for you? Growing up with an older brother who is two years older than me and is 7 feet tall, was a blessing. We would always play basketball against each other and workout together. We are both very competitive so he would never let me win, so I would always have to push myself to work harder and find ways to beat him.  Beyond basketball, you’ve also played soccer and softball. How do those sports influence your basketball skills, and when did you know basketball was the one you wanted to fully commit to? Playing basketball fully committed was never really a question for me. While I loved playing other sports my heart was always set on playing basketball at the highest level. But I also learned a lot from playing these different sports. For example, I started playing soccer as a kindergartener and learned a lot about teamwork even at that age! Balancing basketball and school is tough, but you’re managing to crush it in both! How do you juggle being a standout athlete and maintaining a 4.1 GPA? I think one of my keys to success is that I don’t like to procrastinate. When it comes to basketball or school, I am always trying to stay ahead. Whether it is taking more shots in the gym to get ahead of my competition or finishing school projects ahead of the deadlines, I like to stay ahead because I don’t like the feeling of being behind. I enjoy the feeling of being productive and getting things done. Mental health for student-athletes is such an important topic right now. How do you stay balanced mentally with everything on your plate? When it comes to my mental health, I try to focus on knowing my mind and body well enough to know when I need a break. I think it is important to set boundaries and recognize the moment, and understand that taking a break or focusing on your mental health makes you stronger in the long run. For example, after my junior year of high school and AAU season, I took a break for 3 weeks before I went back to my routine of working out and playing basketball. It was beneficial for my mental and physical health. After that stretch, I came back feeling mentally stronger and that break made a big difference for me Speaking of AAU, you played on the UAA circuit and won back-to-back championships, which is huge. What’s been your proudest moment so far? When my high school team played one of our rivals and we won! On that particular game, I remember coming out really flat, and by halftime I was really disappointed in myself. I sat in the locker room and at that moment decided to turn it around for the second half. While I had zero points in the first half I ended with 17 and made the game-winning shot. You’ve got some solid NIL deals already with Pliable, Hilltop Boilers, and Ignite Bars. If you could create your dream brand partnership, who would it be with, and what would that collaboration look like? I am super excited to be working with Ignite and Hilltop Boilers Maple Syrup, both of the companies are family-owned businesses that share my values and are supportive of my career goals on and off the court and that means a lot to me. I would love a NIL deal to promote Taylor Swift’s music so I could meet her and share how much I love her music!  Your favorite singer, Taylor Swift is known for associating her albums with “eras”, becoming a huge social media trend. Fans like yourself, participating and describing that they’re in their “___ era.” What era would you say you’re in now in your senior year at Notre Dame? I’d say I’m in my gym era right now. Since basketball season started I feel like I’m always in a gym shooting, running sprints, or lifting weights. Outside of basketball, you’ve got a love for animals and volunteer at multiple animal shelters. How has working with animals shaped your perspective on using your platform for good? I find so much joy in working with animals. I have found that the animals at the shelter are especially loving and forgiving because of what they have been through. Feeling the love from the animals makes me want to use my platform to try to get those animals a home. Aside from volunteering at multiple animal shelters, you also volunteer at Redwood Rehabilitation. Volunteering somewhere like Redwood Rehabilitation where they’re providing children and adults, with multiple and severe disabilities, educational, therapeutic, and vocational services, you see a lot of struggles those seeking their services face. Can you share a moment during your volunteering that touched you or changed your perspective? Every time I walked into the classroom that I was assigned to, the kids were so excited to see me; they had the biggest smiles on their faces. Seeing their emotions really touched me because while a lot of the kids couldn’t walk or talk, I could very much see the excitement and emotion on their faces. As a top player in Kentucky, you’re definitely a role model. What advice would you give to younger players who look up to you? My advice to young athletes is to remember that you are going to face adversity in your career at some point, whether it is an injury or not making a team, or something different, your mindset has to be the same, learn from the adversity and keep pushing yourself because the outcome is even more special when you have faced adversity to get there. You’ve definitely left your mark at Notre Dame with all of your achievements on and off the court so far. How do you hope to leave your mark in your future at Yale, both as an athlete and as a student? When I think about my career, I have always wanted to be a good teammate. Basketball is a team sport so for me it will be the bonds and memories with my teammates that I will remember the most. I also want to give back to local communities and support young girls who want to play sports. Thank you for giving us an insight into your journey so far Sophia. It was a pleasure talking to such an inspiration for young players everywhere. We wish you the best of luck on your next chapter at Yale, as well as your dream collaboration with Taylor.

By Erin Malcom Ella Boerger’s hockey journey has been nothing short of remarkable. Named 2023 Ms. Hockey, the Andover, Minnesota native is also a dedicated student, now a sophomore at the University of St. Thomas. While her major is still undecided, she’s eager to explore a path in math or science. In this interview, we’ll take a closer look at Ella’s passions beyond hockey and discover the person behind the stats. You’ve obviously been crushing it on the ice as of late, being named Ms. Hockey for 2023. What has been your biggest accomplishment in your hockey career so far? What are you most proud of? My biggest accomplishment was winning the state tournament in high school. It overall was an awesome experience and will be something that I will remember for the rest of my life. I am most proud of winning state in high school, and more recently beating the 8th ranked team in the country in a shootout.  You mentioned that you and your mom love rom-coms and, as a fellow rom-com lover, I would love to know, what’s your favorite? My favorite romcom is definitely How to Lose a Guy in 10 Days. I love the plotline of the story, and I love the actors in it.  Can you speak a little more about tennis and pickleball? How did you get into those? Do you feel like any skills or attributes of those can be transferred to the ice? I started playing tennis when I was about 10 and continued through junior high and high school. After high school I started to get into pickleball because my friends also really enjoy it. I think some hand-eye and footwork skills can also be transferred to the ice. Behind every great player is a support squad. Who’s been your rock off the ice, helping you through the highs and lows? My rock has definitely been my parents. They are my number #1 fans through it all and have been able to make it to almost every game. They also are always there for me at my worst and my best, and I truly cannot thank them enough. You’re already a role model for younger girls looking up to you. What’s one thing you’d tell a girl who’s just getting started in hockey and maybe feeling a bit intimidated? I would tell her to try your hardest and to enjoy hockey. Trying something new can be really hard, but also can be rewarding. So, if you try your hardest and have fun, you will be able to find success and make friends. Cara Sajevic and Ella Boerger hand out their autographed Pliable athlete player cards to two young girls in Minnesota. Like anything else in life, sports can throw all kinds of challenges our way. How have you learned to tackle and overcome those challenges? I have learned to overcome challenges and adversity through resilience. I have learned this through having a good support system of coaches and teammates, controlling the controllables, and showing up every day the best I can. Obviously being a college student is a lot but being an athlete on top of that adds more stress sometimes. How do you typically spend your free time? What activities do you and your friends enjoy when you get together? Usually, I spend my free time hanging out with my friends. We enjoy watching other sports at St. Thomas, playing pickleball, getting ice cream, or watching new documentaries on Netflix.  Pictured left to right Ella Boerger with her friends Maddie Brown, JuliAnna Gazdik, Jenessa Gazdik and Cara Sajevic volunteering at the National Hockey Festival for the Hendrickson Foundation in Minnesota.   I would love to hear more about your involvement with the Sophie’s Squad and your views on the mental health awareness of athletes. What are some obstacles you think athletes face when referring to this topic? In high school, I was fortunate enough to have volunteered with Sophie’s Squad. Our team was part of a fundraiser and had helped out with some of the prep work. It was a great way to honor the memory of Sophie and raise awareness for mental health. As student-athletes, there is pressure to maintain a balance between studying and participating in your sport. It's great to see many mental health groups creating awareness and showing that it's okay not to feel okay and how to get help.  Isa Goettl, Ella Boerger, and Maddie Brown take a photo together at an event to support Sophie’s Squad.  What do you love about Kirkland bagels? Do you have a favorite flavor? Are they in the mix of potential sponsorships?  I love Kirkland bagels because they are versatile. I love the plain flavor because I can add toppings to make it sweet or savory. If I want something sweet, I can add strawberry cream cheese with strawberries. If I want something savory, I can make a breakfast bagel out of it and add an egg, turkey bacon, and cheese. As far as a NIL deal, they definitely would be in the mix of potential sponsorships. Lastly, let’s talk NIL deals! If you could pick any brand to partner with, who would be your dream sponsor? If I could pick any brand to partner with, it would be Lululemon. I love all of their clothes and the values they promote. They have comfy and athletic clothes, which is what I am always wearing. They also promote a holistic approach to positivity. A huge thank you to Pliable for making this happen and a special thank you to Ella for sharing a little more about herself with us today. Catch her on the ice at the University of St. Thomas!

Written by: Ezzah Rafique In the ever-evolving digital marketing and media landscape, Joshua Mead, co-founder of Meadia Agency, has carved a niche for himself and his team. With a rapid growth trajectory that saw a 30 percent increase in their client base within the first year, Mead emphasizes the importance of a solid foundation, trustworthy partnerships, and a creative yet data-driven approach. Mead sits down with Ezzah Rafique to share invaluable insights into maintaining integrity while expanding a business, the role of data in marketing, and the significance of patience and balance as an entrepreneur. Building Trust and Integrity When discussing the explosive growth of Meadia Agency, Mead credits his success to the people he surrounds himself with. "One, having a good foundation and network around you," he states. "It's been really hard finding people that I can trust and be fully confident in." Mead highlights the importance of aligning with individuals who share similar values and understand the business's mission. Reflecting on his earlier experiences, he recalls facing challenges with teamwork and decision-making. "There was a lot of conflict around how we were running things. We were fresh out of college and didn’t know what we were doing," he admits. Learning from these early hurdles, Mead now prioritizes building a reliable team, emphasizing that trust is essential to maintain the integrity of what he's creating. The Balance of Data and Creativity In today's digital marketing arena, understanding data is crucial for success. "Data, for me, should be the driving factor behind everything," Mead asserts. He explains how insights from platforms like Instagram can reveal consumer behavior and inform marketing strategies. "You have to find that balance and still be able to be creative, inclusive, whatever it may be. The data really helps tell that story." Mead highlights how businesses must now navigate a landscape where traditional marketing methods have evolved into more nuanced, digital strategies. "Marketing tactics have become very repetitive and oversaturated," he warns. This realization drives his commitment to creating unique content that stands out from competitors. His focus on originality and bold content aims to capture the audience's attention in an oversaturated market. Finding Work-Life Balance As an entrepreneur, Mead candidly admits that achieving work-life balance is a constant challenge. "Every dollar that comes in is driven by me, so every minute that I'm not invested in the business is a minute that money is potentially not coming in," he explains. Drawing inspiration from family members who are also entrepreneurs, Mead has observed the pitfalls of overworking. "I've seen how my uncle has overworked himself," he reflects. Understanding the importance of longevity in business, he emphasizes the need to maintain a healthy balance for both happiness and productivity.  In recent years, Mead has cultivated habits that support his well-being, including a daily gym routine and setting boundaries for work hours. "I try to shut my laptop every night by 10 o'clock. If it's not done, it's not done," he asserts, advocating for the importance of time away from work to recharge. The Value of Patience One of Mead's most significant lessons throughout his journey is the value of patience. "I personally am a very impatient person," he confesses, sharing that his desire for quick results often led to frustration. However, through his experiences, he has come to appreciate the slow but steady nature of growth in entrepreneurship. "Things don't happen on your time. They don't happen when you want them," he acknowledges. Mead recounts his journey after graduating in 2020, applying to numerous jobs and facing rejection. "I was very frustrated, but now I’m happy that I never got that full-time job because my business would have been nowhere near where it is," he reflects, illustrating how patience and trust in the process have paved the way for his current success. Advice for Marginalized Creatives Recognizing the systemic challenges marginalized creatives face in the industry, Mead offers sage advice to those looking to break into marketing or PR. "It's going to be harder," he admits. He emphasizes the necessity of having a clear strategy and understanding one’s goals beyond surface-level achievements. "Finding that person that you trust and that you know is going to go to bat for you is really important," he advises, highlighting the need for advocates in a competitive space where marginalized voices can be overlooked. Mead also reflects on his journey of seeking mentorship, encouraging creatives to reach out and connect with industry professionals. "I'm always willing to have a conversation," he states, underscoring his commitment to being a resource for others navigating similar paths.  Joshua Mead's journey as an entrepreneur and co-founder of Meadia Agency showcases the importance of trust, data-driven creativity, and patience in achieving success. His insights not only illuminate the challenges faced by business owners in the marketing space but also serve as inspiration for marginalized creatives looking to carve their paths. With a focus on integrity, innovation, and community, Mead continues to make his mark in the industry, proving that success is within reach for all with the right mindset and strategies. For those interested in learning more about Joshua's work or exploring collaboration, visit the Meadia Agency website at themeadiaagency.com . Follow along on Instagram at @meadiaagency and check out Joshua’s personal insights at @_JoshuaMeadia for updates on projects and initiatives that shape the agency’s inclusive future. Take a look at some of TMA's Projects:

By: Sarah Hyun Remi Wolf, the Palo Alto-raised indie artist well known for her critically acclaimed album “Juno” and her blend of funk, soul, and pop, recently wrapped up her “Big Ideas Tour” with a second-to-last show at the Greek Theatre in Los Angeles. Joined by songwriter-producer slimdan, the two put on a night to remember.  Opening the night was alternative-folk artist slimdan, who has gained popularity across TikTok for his witty songwriting and relatable lyrics. Singing songs like “Problem Solver,” “Drank on Accutane,” and “Foreverish,” from his debut album, “Second Dinner,” he put on a memorable set as he delivered comedic lines such as “Why do they call them apartments? They’re more like togetherpiles. Why do they call it jetski? It looks like a boatercycle.” After slimdan’s set, Remi Wolf entered the stage with a presence that could be literally felt — she radiated coolness and confidence in a way I have never before witnessed in another artist. She opened the night with “Cherries & Cream,” “Cinderella,” and “Pitiful,” from her Big Ideas album, swishing her hair on the stage, kicking her feet up into the air, making hysterical faces at the crowd, and interacting with excited fans. Even after the first track, concertgoers were moshing and dancing about with huge smiles on their faces. Aside from her stage presence, Wolf is a phenomenal vocalist. Her buttery tone, expansive range, and satisfying rasp come together in a beautiful mix. It’s incredible how much control she has over her voice — she belted so many high notes in such a short span of time that I could only wonder how her voice was still intact after performing almost every night. During “Liz,” one of her earlier songs about her best friend from college, Remi sang a breathtaking rendition that was raspy, powerful, and heartfelt. Liz, spotted in the crowd, screamed back in excitement as Remi gave her a shoutout.  As a current USC student in the music industry program, seeing her—a fellow alum—have a genuinely great time performing with her bandmates on such an iconic stage was so inspiring. Even if you’ve never listened to Remi’s music, the amount of energy she puts into her show is enough to create an exciting night for anyone. Towards the end of the night, she asked a fellow fan for a word to use in an improvised song. The fan chose the word, “smooch,” and she created a song on the spot about wanting to be kissed. I was lucky enough to win two VIP tickets through slimdan’s team where I met him and Remi Wolf at the Greek Theatre’s Redwood Deck afterparty. For my first time at the Greek, it was definitely a show I won’t forget! Although Remi just wrapped up her North American leg of tour, she is sure to come back in the near future. If given the opportunity, attend one of Remi’s shows! You will not regret it.

Photos By: Josue Cambara | November 4, 2024