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- Mini Png: Individuality in Clothing
Camila C. | February 13, 2021 | Photos courtesy of Mini Png Popular Depop seller, Mini Png, is all about bringing individuality in clothing. Check out the interview below about Mini Png's upcoming projects, the process that goes into the clothing, and repurposed clothing. How will you continue to grow your platform? By continuing to be myself! I want to be as transparent as possible with the community I've built. Was there ever a time you wanted to give up on your platform? How did you overcome this? There was a time in the very beginning where I actually did stop. But it was because I felt like something was missing. I kept trying to conform to what was trendy and on-brand, and that was never what I was about. I did a lot of self-reflecting and just overall time to myself to think about what I really wanted my message to be. I soon found myself, rebranded and now I'm here! What are some projects you have coming up? I’m going to be creating rugs and plushes to add to my shop as well! I’m also going to be doing a lot of vending this summer. What is the process that goes into your clothing? Sourcing the product - This can be online or in-person, but I mostly do inperson sourcing. This usually takes me all week. Creating a plan- Looking at what I've sourced, so I can get a visual of what pieces I'll be reconstructing. Reconstruction process- Taking apart different fabrics to repurpose them onto a separate piece. - Putting together the piece. (Sewing machine, hand sewing, painting on the artwork, etc,) Photography/Selling process- Taking photos of the pieces and posting them with descriptions onto my website. What is some advice you would give to another creative who wants to fashion as a creative outlet? Have fun with it! A Lot of people overthink and try so hard to do things a certain way that they end up really forgetting why they started in the first place. It's a process, but you should never try and conform to fit in. Just do what makes you happy and people will appreciate that! What is some advice you’d give to another creative who wants to start selling ethically sourced clothing? It might seem difficult at first but stick with it. Get involved with others who are also ethically sourcing clothing! Ask questions, and be a part of the community! We are really one big team. What is your ultimate goal? My ultimate goal is definitely to keep creating clothing that encourages individuality. What inspired you to repurpose clothing? Mainly my love for fashion is what inspired me to repurpose. I always had clothing ideas for pieces I wanted but I could never find exactly what I was looking for so I started to create the pieces myself! What is the best part about the platform and community you created? Watching them express themselves in a different way! It warms my heart to see how each unique piece suits its new owner! I’ve gotten messages that tell me how they feel like they can be more outgoing in the piece, or how it helps them with something they may mentally be battling! That's what my brand is about!
- Record Stores in the LES: Keeping Punk and Rock History Alive
A Guide to Record Stores in the Lower East Side, NYC Written by: Camila Molina / Photos by: Camila Molina While streaming services continue to grow in popularity and are honestly what comes to mind when thinking about listening to music today, that does not mean other means of consuming this art form don’t still hold a special place in our hearts. This sentiment is not just for your grandma who pretty much reminds you once a week how “you kids don’t know music like I do.” In fact, you don’t have to reminisce about the ‘70s to acknowledge that record stores serve as pillars to the music community in most cities and extend far past specific genres or subcultures. Moreover, record stories exist as a safe place for all music lovers and geeks. New York City’s Lower East Side in particular is revered for being the birthplace of many subcultures and some of my favorite associated genres, such as punk. In 1973, the LES became home to the evolutionary club, CBGB, which has been referred to as the “undisputed birthplace of punk” by countless sources such as Billboard and The Music Origins Project. The club transformed not only punk but also hardcore, new wave, underground rock, folk and country. They even hosted the critically acclaimed punk and rock band, the Talking Heads, for their first gig. The CBGB was more than just an iconic club space and was home to galleries, and you guessed it, a record store. Despite the club’s closure in 2006, as well as the closure of the neighboring CBGB Record Canteen back in the ‘80s, these rock relics still remain prevalent in the Lower East Side. Record stores do more than just carry on the story of beloved punk and rock bands and reach beyond historical significance. The Lower East Side in particular may be known for the birth of punk, but it is no secret that the music scene, especially record stores, surpass the confinements of genre. The wide variety of record stores embrace a community for all music lovers. While I do have my personal favorites, it is pointless to rank these stores because they all have their own distinct charm and hold a space for every kind of music enthusiast. Therefore, here's a record store guide for the Lower East Side, highlighting where you can best indulge in your favorite music and ambiance preferences. A-1 Record Store, 439 E. 6th St, New York, NY 10009 A-1 is a store where anything goes. I have left with Duran Duran’s 1981 album “Harvest” for just $10, a refreshing price sticker when anything that can possibly be marked as vintage in New York City comes with a huge upcharge. The store’s wide range of options can be reflected by what else I purchased from them: Randy Travis’s 1989 album “No Holdin’ Back,” an unused Foo Fighters 2021 LP “Black Vinyl” record and an old tape of obscure scary stories. I actually worked on this piece as I listened to one of my favorite finds: Johnny Cash playing live from San Quentin Prison. Impressively, everything I have just listed was $18 or less. You can basically find whatever you’re looking for at an affordable price, and honestly some things you didn't know you needed but bought anyways — because who doesn’t love a scary bedtime story. Every time I’ve visited, I’ve seen Jimi Hendrix records priced surprisingly low for such a major historical figure in rock. The store is plastered with unique music-related art from album covers and record labels, and I noticed some pieces that went back several decades. It’s like if someone sticker-bombed their store — except instead of stickers, it is quality posters and album art. The placement of the art along with basically everything in the store was done with love to contribute to the energetic yet cozy ambiance. If you enjoy exploring diverse music genres instead of sticking to one niche, this is the place to go. Their "20XX" section consistently impresses, showcasing artists in even less mainstream areas, such as Knuckle Puck, a critically acclaimed pop-punk and emo band. So, you can enjoy the music of today, yesterday or virtually any era of the last century, neatly organized according to their respective time frames. Almost as interesting as their record selection is the unpredictable and energetic ambiance, as I have come in and heard experimental techno on the speakers for days, yet come in the next week to hear non-stop R&B. So, even if you’re just going in to escape from the cold and you think the place just looks cool, you won’t be disappointed by the ever-evolving atmosphere. Ergot Records, 32 E 2nd St, New York, NY 10003 The next record store on the list for their variety is Ergot Records. The incredible and diverse selection ranges from sonic groove to ambient, techno to rock and comedy performances to punk. It is complimented by the staff’s warmth and quirky nature. The kind staff member who checked me out taught me how to dye skirts with walnuts — a perfect end to my unique experience. In the spirit of LES culture, they offer a great selection of Lou Reed and the Velvet Underground. Beyond Lower East Side classics, they also carry a wide range of harder-to-find pieces, including rare Ozzy Osbourne and Metallica records. Despite the variety in pricier rare records, they are not limited in their also just as wonderful and more affordable items. I also added various albums to my collection that came from this classic LES gem including Bob Dylan’s 1978 album “Street Legal” for $10, Pink Floyd’s 1972 “Live from Portsmouth Guildhall” and a record of the best of Grateful Dead. These low prices do not reflect the quality of the records, as even the used and old records I purchased such as The Beatles’ 1967 “Magical Mystery Tour ” LP — which came with the most precious picture book — works perfectly with no skips. And if you have a favorite Beatle, then you can get records such as Paul McCartney’s 1976 album “Wings at the Speed of Sound,” which I purchased for just $14. In the essence of solo-work, they also have a lot of Fleetwood Mac options but also have albums by Peter Green of Fleetwood Mac including tracks from his 1979 album “In The Skies.” Overall, you will not be disappointed by this often overlooked store with its inspiring yet soothing ambience, flawless organization, friendly staff and records of all styles and ages. Stranded Records NYC, 218 E 5th St, New York, NY 10003 For the rock records collector, the jazz lover and international music enthusiast, Stranded Records NYC should be your go to. Featuring both records from all over the world and albums close to home, such as Albert Ayer playing in Greenwich Village, this tiny but mighty store has a cozy atmosphere to match the soothing jazz records it sells. This is not to say they do not have a great rock section. It is actually one of the best I have seen in terms of price diversity as well as record quality. You can find sought-after rock, grunge, indie, and alternative classics like records by Pearl Jam, Pavement, Queen, and Pink Floyd, typically priced around $25. Additionally, Stranded Records offers a diverse range of rare treasures, including the highly coveted $100 copy of Harlem’s “Hippies” 2010 album and a sealed original mono record of the 1967 Beatles album “Beatles VI” priced at $700. Enhancing the exposed brick walls and polished wooden cases, the records are showcased beautifully, exuding vibrancy. Many appear brand new, if not in spotless condition. Several of the records have labels with exact dates on them, providing further transparency on what you are buying. I also appreciated the large collection of soul and country, which is often overlooked in many record stores. While this store may not be as rock or punk oriented as other options, it unquestionably merits acknowledgment for its exceptional assortment of classic rock, grunge, indie and alternative records, catering to aficionados who eagerly seek out rare gems. Unlike the other stores listed, it has two other locations, so if you are reading this from the West Coast, you can also find Stranded Records in Oakland and San Francisco. Limited to One Records, 221 E 10th St, New York, NY 10003 Upon entering Limited to One Records, I immediately had to ask what was playing on the speakers. It was a 2013 album from the owner’s personal collection, “It Tired Me All the Same” by Arrows in Her, which set the tone for the store experience: lots of great underground punk. You can find punk and alternative music of all eras and corners of music history. If you go anywhere from this article, and you’re just looking for the energy that has been lost in many record stores for punk lovers, go to this store. It was truly alternative music heaven. It is the only record store in this article that has an obvious emo section, conveying not just punk but the genres that emerged from its culture and music such as post-emo, including even a first pressing of Hot Mulligan’s 2020 LP, “I Won’t Reach Out To You.” Limited To One easily caters to punk, rock and alternative enthusiasts of all walks of life. Alongside popular '70s records, you'll also find plenty of recent works of emerging artists, as the store has a wide selection of records from independent label Pure Noise Records, who is working with hardcore and punk bands like Knocked Loose, Koyo and Belmont. Despite the store being most friendly for those looking for independent artists in the punk and pop punk scene, there are still plenty of options for those who love music that broke into the mainstream. One of the first records you see on the store’s wall when you walk in is from Panic! At The Disco. In regards to price, the store has a huge range. Since many of their records are hard to come by, the price range tends to be more expensive. Several records are in the price range of $25 to $70, with many of the items on the wall being around $80 to a couple hundred dollars. However, they still have plenty of more affordable options, with records being priced as low as $11 when I was last in the store. Moreover, they have a large selection of CDs, priced at two for $5. They also have a wide variety of cassettes priced as low as $4. For affordable vinyl, they have a wide variety of singles, many of them for less than $10. If you’re looking to get into the nitty gritty of punk music history and uncover records of genuine historical importance , love hunting for rare records or just want to find some great new alternative music, Limited To One Records is the place to go. While digitalization is inevitable, owning your media and records is certainly not dead. New York City has countless record stores, but the warmth and vibrant vitality of the Lower East Side truly shines in these stores.
- Five Underrated Indie Rock Albums From the ’90s You Should Know
By Allen Hale | Image courtesy of Black Kite via Wikimedia Common The 1990s were an explosive decade for rock music. From the major label feeding frenzy following the success of “Nevermind” to the proliferation of a variety of subgenres and scenes, guitar-based music reached cumulative peaks that, in their totality, have scarcely been matched since. Indie rock in particular experienced its heyday, propelled by better-known acts like Built to Spill, Pavement, Modest Mouse, Yo La Tengo and more. Despite all the retrospectives, reissues and revaluations, some should-be-classics have remained underdiscussed and underappreciated. Here are five of the best underrated indie rock releases from that time period, listed in no particular order: 1. “These Songs Are Cursed” by North of America Across its 17 songs, “These Songs Are Cursed” remains consistently intriguing, featuring winding song structures and skeletal guitar parts played with an impressively loose affect. Mark Mullane’s singing bursts forth with anxious energy, occasionally off-key but never emotionally flat. The end result is a math rock project made from the perspective of slackers who valued communicating their feelings above playing with mechanical precision. Their sound, however, avoids intense detachment, yelling lines like “ Common sense is a line now, faults and flaws are just fine now” on “Southwesterlies To Southwesterly” or delivering cryptic proclamations such as “Drift with the pen, save the wake, arrive late / The last forensic has the alms to take” on “Central Port of Equal Times.” A personal highlight of mine is “The Path,” a highly syncopated piece guided by some excellent all-around playing. 2. “Worse Further South” by The Scenic Vermont While obscure emo releases from the ’90s are deserving of their own, separate list, “Worse Further South” and its effective genre crossover sound earn it a spot among other indie rock gems. Active for only a year between 1996 and 1997, this six song EP contains many of their discography’s best works. Its guitar riffs and whined vocals draw from each of the aforementioned styles, culminating in an approach familiar to fans of early Modest Mouse. Throughout the project, the band employs minimal, slower portions as a source of contrast. For instance, the closer “Elementary” utilizes two-part semi-whispered vocals that eventually give way to an instrumental chorus, a format which repeats itself at the end with belted vocals. While the recording quality might be a barrier to entry, the songwriting contained within is unflappable. 3. “Depth Five Rate Six” by aMiniature aMiniature came out of the ’90s San Diego underground rock scene, playing alongside a variety of post-hardcore groups such as Drive Like Jehu and Trumans Water. Their style blended this jaggedness alongside the melodic, strained vocals of John Lee, who resembles Dinosaur Jr’s J Mascis. Songs like “Physical Climber” are punchy and powerful, driven by walls of guitar amidst instrumental digressions. “Weepo” continues along these lines, remaining heavy without being as crushing as some of their then-contemporary local counterparts. For fans of indie rock with some bite, “Depth Five Rate Six” is an ideal match. 4. “Ride the Fader” by Chavez Although Chavez is the most famous group on this list by a solid margin, their music is still undervalued by current indie rock acolytes. “New Room,” for instance, is delightfully bittersweet in its subdued singing, slowly building towards an instrumental release of pent-up frustration; interplay from the weighty bass and shrill lead guitar create an impressive effect. Intensely active drumming guides manic energy throughout the tracklist, quickly established by the opening number “Top Pocket Man.” If you need an overall stylistic entry-point into this list, “Ride the Fader” has you covered. 5. “Piles of Dirty Winters” by The Raymond Brake Chapel Hill — among other cities — was often heralded as “the next Seattle” during the ’90s, impressing critics and national media outlets with its vibrant indie rock undercurrent. While groups such as Archers of Loaf and Polvo were among the more prominent acts, The Raymond Brake resembles a mix of each: catchy like the former, rhythmically imaginative like the latter, but wholly their own in combination. A low-fidelity approach never hampers the resonant, layered delivery of songs like “New Wave Dream.” Encapsulating the album’s appeal, the track traverses through dream-like instrumental interludes and downplayed lyrical delivery before crescendoing into a simple-but-effective chorus distinguished by its earnestly passionate vocals. Even though the loud-soft dynamic contrast emblematic of indie rock is especially pronounced on this record, it ultimately sounds unlike anything else that I know.
- Delays and Schedule Changes Announced for Gov Ball Day 2, Featuring Conan Gray, Olivia Rodrigo, Young Miko, MARINA and More
By Camila Molina Photo courtesy of Gov Ball Thunderstorm warnings and weather concerns delay entry to Gov Ball 2025 until 4:30 p.m., leaving fans waiting for about two hours as officials determined how to proceed safely before confirming a revised schedule. Fans on social media reported arriving hours early to secure barricade spots, hoping to be front row for their favorite artists like Olivia Rodrigo. A text alert from Gov Ball officials was sent at 11:58 a.m., announcing entry delays until 4:30 p.m., with an update posted on the festival’s social media around the same time. A similar text message was issued yesterday at 6:12 p.m., with at least the Grove Stage displaying a blue-screen advisory noting weather monitoring ahead of rising indie artist Role Model’s set. No schedule changes were made, and performances continued as planned. One post from TikTok user @alrightchante reads, “POV: you’ve been camped out for Gov Ball since 5 a.m. and they just announced that doors aren’t opening till 4:30,” with the caption saying, “Things are dire.” TikTok posts show fans in ponchos waiting in a crowd to secure spots for Rodrigo and their favorite artists, with Rodrigo songs playing in the background. One video from user @dennismachiato is captioned: “rain, storm cloud, whatever it takes to barricade for Olivia Rodrigo ig.” Confirming online speculation , Gov Ball officials announced a new schedule via Instagram and a text update at 1:47 p.m., revealing that some acts would be cut to accommodate weather delays. Acts like School of Rock New York, Glasshouse, Die Spitz, Monobloc, The Backfires, Lexa Gates and Yaya Bey have been cut, while others have been rescheduled. Artists like MARINA, Mariah the Scientist, Young Miko, Car Seat Headrest, Conan Gray and Feid had their sets shortened. No further updates from Gov Ball had been shared at the time of publication, and as of now, performances are set to continue according to the revised schedule posted on Gov Ball's social media , adjusted for safety and weather-related delays.
- Where Grit Meets Glamour: Telling Stories That Deserve the Spotlight
by Allison Cho Alana Morgan Perkins is no stranger to the spotlight, but she’s using it to illuminate the stories that often go untold. From anchoring broadcasts at Beverly Hills High School to running collegiate track, Alana’s journey is the definition of passion meeting purpose. Her experience as an athlete gave her a unique lens into the world of sports, especially a lens that now fuels her work as a sports journalist, sideline reporter, and creator of Undeniable, giving her a platform that gives athletes the space to share the grit, resilience, and heart behind their journeys. Through it all, she stays grounded by one mission: to tell stories that matter. Photos Provided by Alana Morgan Perkins How did your time as a Beverly Hills High School news anchor shape your passion for journalism? My time at Beverly Hills High School was truly pivotal in shaping my passion for journalism. Like many freshmen, I came in trying to find my place, but one thing I always knew was that I loved being in front of the camera. I’m an actress, so that part came naturally to me. My mom, who used to be a celebrity stylist for NFL players and other well-known athletes—she now works as a realtor in Beverly Hills—also encouraged me to explore sports journalism because she saw how my love for media and sports could come together. She was one of my biggest inspirations early on. That’s when I found KBEV6, our school’s broadcast network that streamed to over 100,000 homes in Beverly Hills. It was run by our incredible professor, Romeo Carey, who played a huge role in helping me turn my passion into purpose. I joined his class as a freshman and was placed in the advanced broadcasting course right away. I started as a lead anchor for my first two years and became the head anchor during my junior and senior years. Every Wednesday, we ran full productions in a newsroom environment that taught me so much, from reading a teleprompter to understanding the technical side of broadcasts. I even got to create my own show and explore topics I was passionate about, including weather segments at one point. At the same time, I ran track and became captain of the track and field team in my senior year, and I was also a varsity cheerleader during my time in high school. Living in both worlds, as an athlete and a journalist, showed me how powerful storytelling could be. I realized I could use journalism to shine a light on the grit, determination, and resilience behind the scenes—stories that don’t always get told. How did running track in high school and college influence your approach to sports journalism? Running track had a huge impact on the way I approach sports journalism. As an athlete, I experienced firsthand the grit, discipline, and perseverance it takes to achieve a personal record or bounce back from a setback. A lot of people only see the finish line—they see the celebration, not the sacrifice. I wanted to change that. My experiences gave me a deeper appreciation for the mental and physical hurdles athletes face, and it sparked my desire to tell those stories. I knew I wanted to be the one to shed light on what happens behind the scenes—the emotional highs and lows that shape an athlete’s journey. It gave me the perspective and empathy to tell these stories with authenticity. What inspired you to create your podcast show, Undeniable, to tell athletes’ untold stories, and what’s your vision for its future? Being an athlete myself—running track in high school and college, and being a varsity cheerleader- showed me how important it is for athletes to have a space to share their journeys. That’s why I created Undeniable. I wanted to build a platform where athletes could speak openly about the obstacles they’ve faced, how they overcame them, and what being “undeniable” truly means. My vision is to make Undeniable a space where athletes can connect with fans on a deeper, more personal level—one that goes beyond stats and game highlights. It’s about authenticity, perseverance, and celebrating the full story behind the athlete. Photos Provided by Alana Morgan Perkins If you could interview any athlete for Undeniable, who would it be and why? There are so many athletes I dream of interviewing for Undeniable. But if I had to choose, it would be Steph Curry or LeBron James. Steph & LeBron’s journey, leadership, and consistency are just as inspiring. Both of them reflect everything the show stands for: overcoming adversity, resilience, and building an incredible legacy What are some of the biggest challenges athletes face that don’t always get highlighted in traditional sports media? One of the biggest challenges athletes face that often goes unspoken is the mental toll of their journey. Sure, injuries are shown, and we hear about “the road to recovery,” but we rarely see what it truly takes—mentally and emotionally—to become yourself again after a setback. There's also the pressure of performance. One day, an athlete might have a standout game, and the next day they may struggle—and that inconsistency can weigh heavily on their mental health. Fans sometimes forget that athletes are human. Traditional media often focuses on performance stats but skips the internal battles—like self-doubt, dealing with negativity on social media, or maintaining motivation through recovery. Those personal struggles deserve just as much attention as the wins. Photos Provided by Alana Morgan Perkins As a sideline reporter at LMU and an intern at Fox Sports, what lessons did you learn early in your career? One of the biggest lessons I’ve learned so far is the power of following up. In journalism—and any career, really—it's easy to feel discouraged if you don’t hear back right away. But persistence is key. Following up consistently, staying professional, sharing your reel, and reminding people who you are—that’s how I landed some of the opportunities I’ve had at LMU and FOX Sports. It taught me that you can’t be afraid to advocate for yourself. How do you approach interviews to ensure athletes feel comfortable sharing their authentic stories? I always prioritize the comfort and boundaries of the athlete. I only share what they’re willing and ready to talk about. Before interviews, I do my research—looking into what they’ve opened up about publicly so I can gently build on those topics. I never go in just scratching the surface; my goal is to respectfully dive deeper into their story and help them reflect in a meaningful way. As a journalist, it’s all about listening, reading the room, and knowing when someone is opening up or pulling back. That’s how I create a space for authenticity. What’s the most memorable interview you’ve conducted so far? One standout interview was during a women's empowerment event a few years back, where I had the chance to interview Sabrina Carpenter on the red carpet. It was such a cool moment, especially now watching how much she’s grown in her career. Another unforgettable experience was hosting the ESPYS gifting lounge red carpet, where I interviewed NFL stars, former NBA players, and even Olympians. I even got to hold a Super Bowl ring mid-interview! Those are the kinds of surreal moments that make me realize how far I’ve come & continue to go. Photos Provided by Alana Morgan Perkins Competing in Miss Teen Universe USA Dubai must have been an incredible experience. What did you take away from it? Competing in Dubai was truly surreal—I was only 18, representing my country on an international stage. It was my first time out of the country, and I met incredible girls from all over the world. We built lasting friendships, and it inspired me deeply to continue in pageantry. I was juggling school work while competing, and when I returned home, I dove straight into track meets, journalism projects, and presentations. But in that moment in Dubai, I fully embraced the experience. It taught me how to share my story on a global platform and how to balance pressure. How did pageantry prepare you for a career in journalism and sideline reporting? Pageantry often gets misunderstood as just “sashes and crowns,” but it’s so much more. It taught me how to carry myself with confidence, speak publicly, and think on my feet. Since competing in my first pageant in 2015, I’ve grown tremendously. Pageants involve intense interview rounds, on-stage questions, and representing causes that matter. That directly prepared me for the unpredictability of sideline reporting—where anything can happen. It sharpened my speaking skills, deepened my self-awareness, and gave me the confidence to speak with passion and authenticity, whether I’m reporting or hosting on camera. What role has social media, especially platforms like TikTok and vlogging, played in shaping your voice and audience as a journalist? Social media has completely shifted how journalists can connect with audiences—especially with Gen Z. TikTok, vlogging, and even Instagram Stories have allowed me to show more of who I am behind the mic. I get to share not just interviews or reports, but also behind-the-scenes moments, personal takes on trending topics, and even funny day-in-the-life content. It’s helped me grow a loyal audience that trusts my voice—not just as a journalist, but as someone who’s relatable. That connection is powerful, and it’s something traditional news platforms don’t always offer. Social media is where I’ve really found and built my community. Photos Provided by Alana Morgan Perkins What advice would you give to young women looking to merge their passions for sports and fashion? My biggest piece of advice is to make sure you’re well-versed in both areas. Yes, it’s great to show up on the sidelines in a great outfit—but what really sets you apart is being able to back that look with knowledge. That’s something I really focus on. I don’t just show up styled—I show up prepared, informed, and ready to ask the right questions. Sports journalism and fashion can absolutely go hand-in-hand, but the foundation must always be built on substance. What’s your approach to balancing social media with your professional journalism work? I rely heavily on my planner—it’s how I stay organized and on track. I’m a visual and hands-on learner, so writing everything down, color-coding, and using icons to mark priorities helps me stay balanced. It lets me plan ahead, manage deadlines, and make time for both social content and journalism without feeling overwhelmed. It’s my number-one tool to stay focused and efficient. You’ve built an impressive career across multiple industries—how do you stay motivated and avoid burnout? I stay motivated by challenging myself and setting personal goals. When I try new things and step out of my comfort zone, it keeps things exciting. To avoid burnout, I prioritize rest—I carve out time to do things I love, whether that’s watching vlogs on YouTube, decorating my space, or spending time with family and friends. Those breaks help me reset. It’s really about remembering why I started and making space to recharge when I need to. What impact do you hope to make through your work in journalism and storytelling? I want to create a space where people feel safe to share their authentic selves—where they can be vulnerable, honest, and real. I hope that anyone who comes on my show or speaks with me feels seen and heard. I want to be known as the journalist who asks the right questions, follows through, and makes her guests feel valued. That’s the impact I aim to make—telling stories that matter and giving others the space to tell theirs. Alana Morgan Perkins is redefining what it means to be a woman in sports media. With every sideline report, podcast episode, and social post, she’s carving out a space where authenticity and ambition coexist. Her voice is confident, her vision is clear, and her drive is undeniable. Whether she's balancing content creation or spotlighting the untold stories of athletes, Alana continues to pave the way. Her journey is just getting started—but she’s already inspiring a generation of storytellers to show up fully, speak up boldly, and never dim their light. Disclaimer: The thoughts, experiences, and opinions shared in this article are solely those of Alana Morgan and are based on her personal journey. They do not necessarily reflect the views of any organizations, sponsors, or institutions with which Alana may be associated with. To ensure accuracy and maintain context, Alana Morgan reviewed this article before publication. Unauthorized reproduction or distribution of this material is strictly prohibited. For any inquiries or concerns regarding this article, please contact info@hazzemedia.com .
- Where Hustle Meets Strategy: Jessica Campbell and PO3 Agency
Jessica Campbell did not wait for a green light—she created her runway. As the Founder and CEO of PO3 Agency, she has built a brand that moves at the intersection of strategy, storytelling, and culture. What started as a decision to embrace entrepreneurship quickly evolved into a powerhouse agency helping athletes, creators, and companies build identities that resonate far beyond the screen. Born and raised in Southern California, Jessica’s creative spark was lit when she saw her first graphic on ESPN. From there, a pivot at Pepperdine set her on a path defined by bold moves and growth. Jessica is now an award-winning marketing and creative director, specializing in innovative social strategy for talent, brands, and events across the sports and entertainment industries. PO3 Agency's clients include Grammy-winning singers, songwriters, and producers, as well as professional athletes, public figures, and notable fashion brands. Photo by: Ethan Ong Growing up in Los Angeles, how did being a triplet influence your passion for sports and creativity? Growing up a triplet, it was majority rules- so whatever 2/3rds of us wanted to do was what we did! That’s what got me into sports, and I loved it! I played every single one, but God didn’t build me like a professional athlete, haha- so, I had a lot of fun and learned quite a bit! One of the biggest lessons I took away from sports was the power of mindset-something that resonated deeply with the beliefs instilled in me by my mom. She always encouraged us to embrace challenges without the fear of failure, often asking, “Why not?” “Why not you?” “Why can’t you do it?” This led each of us to be ourselves, push boundaries, and try new things. It’s so interesting because despite having the same upbringing, each of us thrived in different areas. My brother Nelson is a lawyer, and my brother John is in Medical Technology - I could never do what they do, and they could never do what I do, but we are all absolutely killing it. Why did you choose to study Integrated Marketing and Communications at Pepperdine University? I was originally enrolled as a business major. I was sitting in my first econ class, and I quickly realized this was not the right path for me. Halfway through the class, I left and went straight to my academic advisor. I asked her what other options there were to enter the business/sports/entertainment industry with a little more creativity and a lot less math. She went through a few options, and instantly the Integrated Marketing and Communications pathway stood out to me. It ended up being the perfect fit for everything I eventually set out to do. It has been such a full-circle experience because now, I get the opportunity to guest lecture in a lot of college classes, and the ones I speak to the most are business, marketing, communications, and sports management classes! It’s cool to be on the opposite side now and see each major from a different perspective. Photo by: Cassy Athena You were a Marketing Intern for the John R. Wooden Award, which was an amazing experience. How did your experience shape your career in graphic design, social media, etc.? This experience opened my eyes to opportunity. I had no idea how many jobs there were in the sports and entertainment industries. I feel like growing up, we are only aware of the athlete, actor, agent, GM, coach, etc. We don’t really see the marketing team, PR team, sales team, and medical groups of people working behind the scenes that make it all possible. This internship allowed me to explore, try new things, work on my design skills, grow a social media presence for the first time, and begin to learn the ins and outs of the industry. What was it like seeing your first graphic on TV or having college/NBA/WNBA legends reshare your work? The. Coolest. Feeling. Ever. Picture this-you’re 17 years old learning how to design on Adobe Photoshop at 3 pm, having to use those newly acquired skills to design graphics after class at 8 pm, staying up all night to perfect it, then seeing those designs on TV and reposted by the best players in college basketball the next day. WHAT?! It was insane. Seeing my work on ESPN for the first time lit a fire in me that never burnt out - that feeling still fuels me to this day. Recently, I got the opportunity to give this same experience to an incredible team member of mine, Andy. She edited a segment we filmed for ESPN+, and watching her live this same feeling, seeing the fire light inside of her as it was broadcast live, was one of the greatest honors. It’s one thing to experience it for yourself, but when you have the ability to share it with others and give someone who is so deserving their own moment, that's where the magic happens. Provided by: Jessica Campbell How did COVID impact your internship, and what motivated you to start working on your podcast, Sports 4 Positivity, with your boss? When COVID started, my internship ended. My boss at the time, Ernest, who became a great mentor to me, and I still wanted to work together, so we started a podcast where we interviewed professional athletes and entertainment figures on how they used social media to spread positivity and cultivate community. We had an incredible production team led by Merry, Frank, and Tommy out of Laguna Beach. I was the co-host alongside Ernest. It was an amazing experience - I was 19 years old interviewing NFL legends like Eric Dickerson, Olympians such as Rowdy Gaines, and incredible entertainment figures from Kelsey Trainer to Ryan Hollins and Sean Farnham. I even spoke to Jim Rooney about his father’s legacy with the Steelers and forming the Rooney Rule. I cherish this experience so much because it taught me one of the most valuable lessons on communication and representation. Imposter syndrome could have easily taken over and sabotaged me, like I said, I was a 19-year-old woman interviewing Hall of Fame legends - what business did I have talking to them?! I never played professionally, and at that time, I did not have an impressive career or accolades behind me. To make up for what I felt I lacked, I made sure to be overly prepared and present myself as someone they’d respect. I knew every stat, every scandal, every talking point, and wrote thoughtful questions to ensure that I was meeting them at their level. I used industry-specific terminology mixed with relevant facts and discussion points to drive each conversation. This is a practice I’d go on to use for years and continue to do to this day. No matter your age or your experience level, every person has something to offer. As Coach Wooden said, “Failing to prepare is preparing to fail.” What was the turning point that made you decide to start PO3 before graduating? I was not only the cohost of the podcast, but I also did all of the marketing for the show. It was catching great attention, and a few of the guests, sponsors, and listeners noticed my work-3 people in one week asked me to be their marketing director, but I was still in college, one semester away from graduating. I had a hard decision to make: do I take the traditional path, or do I forge my own? With my ‘why not’ mentality, I decided to give it a try - the worst thing that could happen is it doesn’t work out, and at least I can say I tried. Best case scenario, if I start my own company during a global pandemic at the age of 20 before graduating college, that turns into the greatest decision I ever made. If only that brave, yet terrified, 20-year-old girl could see us now…. PO3 Agency is now over 4 years old. I have grown from 3 clients - an NFL player, bridal show, and fire extinguisher - to now being an award-winning marketing and creative director, specializing in innovative social strategy and branding for talent, brands, and events in the sports and entertainment industries. Our clients include Grammy-winning singers/songwriters/producers, professional athletes, public figures, awards, and popular fashion brands. Notably, in the sports industry, we produced America’s most historic stadium’s first ever youth football camp, NFL/NBA players camps and clinics, foundations, charity galas, and I do all of the marketing and PR for the John R. Wooden Award, All America Team, and Legends of Coaching Award. Within the music industry, we have revolutionized the way singers, songwriters, producers, and engineers are represented on digital platforms and are now working with management companies and labels to expand their creativity in fan conversions, branding, and are working on artist merch and VIP tour experiences. Provided by: Jessica Campbell Was it intimidating to take an unconventional path when most of your peers were going into traditional roles? YES. It was intimidating, terrifying - you name it, I felt it. I felt the fear, but did it anyway. I don’t think this part of a founder’s journey is talked about enough. It was one of the most intense yet lonely experiences of my life. On the outside it looked like I was doing the damn thing, on the inside I was freaking out with no one to talk to. I didn't know how to start or run a business. No one around me had ever gone through something similar. When I first started out, I had no connections in the industry, didn’t have any other young founders to confide in, didn’t have many people I could go to with questions or to seek advice, so I had to work overtime to find them. There was a period of time when I would reach out to 50-100 people per day for informational interviews and to simply ask questions from people in the industry I respected and wanted to learn from. I quickly had to shift my priorities and learn how to manage my time. That meant not going out with friends, not taking fun trips, sacrificing those experiences, and grinding through most days and nights. Failure wasn’t an option, I had to be laser-focused on my goals. I lost friends, people talked trash about my decision to my face and behind my back - but that didn’t matter, it just meant they weren’t meant to be part of my next path. On the other hand, it also helped form a core group that I truly couldn't do life without! What were the biggest challenges in launching your own agency at such a young age? Besides not knowing anything about forming a corporation, payroll, invoicing, taxes, legal practices - the basics - I encountered two big challenges: Setting boundaries. I learned early on the power of saying “no” and how much peace it brought. When you are your own boss, no one is going to care about your business as much as you do, no one is going to pick up your slack when you're sick, and you are the only one responsible for keeping yourself accountable. Not showing up to work because you don't feel like it is not an option. It takes a lot of discipline, focus, and commitment - these qualities take time and energy to build. I learned that it is important to protect your energy, peace, and health above all else. You can’t help anyone else if you're broken. When you are the CEO and Founder, you meet with other CEOs and founders - my peers quickly went from 21-year-old students to 40-60-year-old men, for the most part. My reality changed in a matter of weeks from giving class presentations to partaking in board meetings. As a very young woman in the industry, I had to learn how to earn respect and use my voice. Photo by: Aliyah Mariah How did you manage to manage your first three clients with three different brands—an NFL player, a bridal show, and a fire extinguisher brand? Well, as you can see, they are QUITE different. I loved the challenge. I meant I had to be creative, VERY creative. Each one had their own audience, pain points, dreams, and goals. It was a challenge at first switching my brain from one industry to another, wearing many hats throughout each day, but I quickly got the hang of it. I had the approach of “how do I make this different and better?” Fire extinguishers have been around for years and years - how is this one different and better? There are so many incredible professional athletes; how is this one different and better? There are hundreds of bridal shows - what makes this one different and better? Once I figured out those differentiation factors, I brainstormed around their strengths and came up with innovative campaigns to reflect them. These campaigns caught the attention of a few awards. I was honored to receive the 2023 Woman in Sports and Entertainment Woman to Watch award. This award expanded my network and led to other incredible opportunities in the sports industry, which led to more honors and recognitions, and so on! How did you develop your unique approach to brand positioning and social strategy? Over time, many different people came to me with the same problem - they were trying everything and thought they were following the right steps, but were not getting any results. I am not one to ever put a band-aid on a problem, I want to get to the root and find a solution. What I saw kept happening was that people were pouring their energy into the wrong environment. It's like going to Chick-fil-A and asking for a hamburger - no matter how many times you try, you won’t get your desired outcome - because you are in the wrong place! They were appearing in the wrong spaces online, getting invited into the wrong rooms because their branding and digital presence did not match their desired outcome. This is the innovative social strategy piece I always speak about. I specialize in making a brand come to life in a way no one else has done before, ensuring their digital presence has a seamless transition to their in-person experience. My methods attract brands, collaborators, fans, and experiences that match. It is one of my favorite services that we offer - brand positioning! Photo by: Aliyah Mariah and Conor Lacefield How do you approach branding for NIL athletes to make them stand out? If you were a brand with $1,000,000 to spend on marketing campaigns with college athletes - who would you feel more comfortable/confident investing in: an athlete with 3 photos on their Instagram featuring their family, their fit pic, and their team media day headshot, or an athlete with a few videos showing their personality, their off-day interests, and their game highlights? Probably the second! I always tell the athletes I work with, there are hundreds of thousands of athletes out there. What makes you different and better? Why would a brand choose you? How can we create a brand that is authentic to you, beneficial to your team/program, and allows the opportunity for longevity even after graduating? This is the tip of the iceberg of the programming I do when I visit athletic departments, teams, and run workshops. If any athlete is interested, I will be hosting weekly NIL courses online - all are welcome, and the link will be in my Instagram bio (@jess.campbell3)! Can you walk us through your process of architecting a brand strategy for an athlete or company? C’mon now! I can’t give the secret sauce away! But I will give you a little hint - we focus on a 4-part strategy: brand positioning, marketing strategy, content strategy, and fan conversions. If your brand isn’t positioned correctly, you will not attract attention from the right fans, audiences, brands, etc. We all get dressed in the morning, but look around, we are all wearing something completely different. We all have social media, but many people use it the same way; that’s the problem. Social media is now usually our first impression of someone, and in my opinion, everyone should be using it as a tool to serve whatever purpose they desire. That is where PO3 and I step in! Provided by: Jessica Campbell How has speaking at colleges and conferences helped you give back to the next generation of marketers? I truly would not be where/who I am today without the people over the years who took a chance on me. Sam Laganà, Ned Colletti, Ernest Baskerville, Don Costante, Dr. Sarah Fischbach, to name a few, have each played a special role in my life, and to each I am eternally grateful. I hope I can be even half of what you all are to me to someone else! I try to pass this on through my internship program and my speaking engagements. I have been so blessed to speak at colleges and conferences all over the nation, sharing the information I wish I knew when I was in their shoes. What’s one piece of advice you always give to students or aspiring entrepreneurs? "Don't fake it till you make it, OWN IT FROM THE START!" If you are unsure of what you’re doing, how can you ask anyone else to believe in you? Confidence is key, and if your product/service is as good as you say it is, you shouldn't need to 'fake' anything. When you own it from the beginning, you allow your mindset, goals, and actions to be in a much different place, allowing for a better chance at success. If you are going to start something, make sure YOU believe in it first, then the right people will follow. Finally, if you had to describe your journey with a song, what would it be and why? Fireball by Pitbull. We came in hot, bring a great time wherever we go, and leave a strong impression - lol! Jessica Campbell is a testament to what happens when vision meets velocity. She has carved her own path by seamlessly blending creativity with strategic insight, elevating not only brands but the people behind them. From mentoring the next generation of marketers and athletes to producing unforgettable events that make an impact, Jessica’s influence reaches far beyond the typical bounds of her industry. Her ability to adapt, innovate, and lead with authenticity positions her as a true trailblazer in the evolving world of sports and entertainment marketing. As the landscape continues to shift, one thing remains clear: Jessica isn’t just participating in the story; she’s shaping the future and writing the playbook for others to follow. Disclaimer: The thoughts, experiences, and opinions shared in this article are solely those of Jessica Campbell and are based on her personal journey. They do not necessarily reflect the views of any organizations, sponsors, or institutions with which Jessica may be associated with. To ensure accuracy and maintain context, Jessica Campbell reviewed this article before publication. Unauthorized reproduction or distribution of this material is strictly prohibited. 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- A Sit Down with JOSEON, the Experimental Korean Alt-Rock Band
Interview & Photos by Sarah Hyun Q and A disclaimer: Responses have been lightly edited for grammar and clarity, and trimmed for length Interview & Photos by Sarah Hyun JOSEON, a Los Angeles-based psychedelic rock trio, describe their sound as "Korean Radiohead." Their music merges Radiohead’s experimental instrumentals, Elliott Smith’s vulnerable lyricism, and the haunting ambiance of Duster. Consisting of Grant Spitzer, Jonah Cho, and Brennan Shin, the band has built steady momentum within California’s indie scene. In recent interviews with HAZZE, JOSEON discussed their SXSW experience, creative process, and the stories behind their latest EP, “YOUTHiNASiA.” Getting To Know the Band Q: How did you come up with the name JOSEON? Can you also share the backstory of how you formed, and what brought you all together? Cho: JOSEON is the name of the last Korean dynasty. So think with that what you will. Shin: Grant and I, we knew each other since before we were born. Our parents were friends before we even came out of the womb. During 2020, we decided to take a trip to the motherland. Some say, as in us, it was love at first sight. Cho: It was pretty much a chance meeting. One of my friends that I made at school happened to know Brennan and Grant from before, and he kind of introduced us. That friend invited me to come to Korea during our gap year, and so I decided to go, and then I ended up meeting these two guys and now, here we are. Q: If you could collaborate with any artist or person dead or alive, who would it be? Spitzer: For me, honestly, it would be David Lynch because I like how he uses music as part of the plot, like diegetic music. When we released our first song, “Amfal,” somebody told me that it reminded them of David Lynch music. And that's always kind of stuck in my brain. I don't know if they meant it that way, but I took it as a huge compliment. Shin: I guess on the music front, it'd be really cool to work with David Bowie or Johnny Greenwood, who I think all of us admire for their sense of soundscaping, and their experimentation in the studio. I think that inspires us a lot. Cho: I'm gonna say Elliott Smith, the fact that he did it all. You know, he played guitar, played drums, and sang. The fact that he could just compose a whole song in his head and feel the song, you know, and be able to translate that into actual music, I think that's a really dope skill. Q: What's one thing each of you brings to the band that wouldn't be the same without you? Spitzer: I think Brennan has a very like, we say zen sometimes, but it's a bit more than that. I think Brennan is very centered within himself. Very grounded. And even though he's definitely a daydreamer type, his energy keeps us afloat and excited about what's to come next. Helps us stay present and engaged in what we're doing and keeps things in perspective. Cho: I can do Grant. Grant is a very inspiring person, just by the way he carries himself, but also, how he talks and presents what he's feeling and his ideas. He gives very inspirational and motivational speeches. Monologues, if you will, feels like we're about to go to war. I love the energy. I love the passion, you know? Shin: I think Jonah is super even-keeled and level-headed in all situations. He really does put a lot of things into perspective like, “It's good to be here today. We get to play today. Man, that was so fun to do.” And he's a damn hard worker. It's nice to have someone who can keep us all together and keep us all even. Never too high, never too low, and understanding that where we are today is a damn great place to be, you know? I remember we played our most recent show, and Jonah just told me like, “Man, that was so fun to play. I'm so happy to have just played to a group of people and have had them experience what we have to offer.” YOUTHiNASiA Q: So tell us about “YOUTHiNASiA” — what inspired the name, and what was your creative process like when writing and recording the EP? Spitzer: I mean that was honestly a stupid pun that I would make up while we were meeting each other in Korea. I think at one point we were talking about how it was gonna be the band name. Because it was Local Fiends, Han, Leech Bong. For writing it, a lot of the writing for that actually happened while we were apart from each other and still in school. Shin: In terms of recording, we definitely did a lot of home recording, but we gained a connection, shout-out to Michael Gove. He recorded, mixed and mastered “YOUTHiNASiA.” It was cool to work with somebody else, definitely. Q: Can you share the story behind one of your songs on the EP? Maybe the one you're most proud of, or one that means a lot to you . Shin: I'll talk about “Where To Go,” the closer on our album that was written two to three years ago. I remember Grant and I talking on the phone and we were like, “You know, in a year or two or whenever this next project comes out, that is going to be the [closing song] because it really encompasses that era.” Underrated track. It’s pretty much the same exactly as it was then, except for, I'd say some lyrical changes. Cho: I was gonna say “Vertigo.” I think it also has to do with how we play it live and, not even live, but also in the rehearsal room with no one watching. It's always a very emotionally draining song. Not that that's a bad thing, but it just takes a part of you out, which is always fun. And, I don't know, it's an experience playing that song as I hope it is listening to it, or, being a part of it, you know? Spitzer: “Sleepwalking” was the only song that we've ever written where the words came first. I wrote a poem for a creative writing class that was about my experiences when I was a kid with sleepwalking episodes. The whole song came together in like ten minutes and I put it into Ableton and did a demo that I think is out there somewhere. I remember sending it to both of the guys and they were both very excited about it. I was a little anxious about putting it on the EP because I felt like it was kind of different from what we were doing. But everybody else liked that. SXSW & More Q: So you're playing SXSW again this year. What are you most looking forward to and which artists are you most excited to see? Spitzer: One of the artists for sure is Her New Knife, who opened up for Julie's national tour, the Anti-Aircraft Friend tour. Shin: untitled halo, Bleary Eyed, Archer Oh. Spitzer: I think in terms of what we're really excited for, we're playing a lot of shows over six days. I think we're at nine shows in six days. So, you know, there's nothing like being on tour as a band. It’s a lot of fun and I think after the week, even though we'll be really tired, it'll be a good tired. You know what I mean? Cho: I remember last year at SXSW just walking through the streets and seeing a bunch of bands going in and out of venues, a bunch of fans going, walking around the streets, eating food, and having a good time. I think that picture in time is what I'm excited for. Shin: Something that's new for us is we're going to be playing a live electric set on the radio, on UT Austin's KVRX. So that's going to be pretty cool. They've got the green screen and stuff. We're going to have fishes in the back. Weird fishes. Favorite Memories Q: What's your favorite memory at one of your shows or perhaps the craziest? Shin: We were playing at USC Village, almost a year ago now. There was this Korean couple that was right in front of us sitting there. And then the whole time they had the biggest smile on their faces. They came up to us afterwards and they were like, “Oh, it's so nice to see you, you know, Korean rockers.” I think that was the sentiment. People that look like us doing that, what you guys do.” Spitzer: That was a very exciting feeling, to hear that from somebody else. I have one that's really early into our career. We were playing at one of our college campuses, like a backyard show, you know? We were doing a cover song. So people knew it. I remember during those days, a lot of us played with our eyes closed a little bit just to make sure that we’re staying in the moment. But I remember opening my eyes and seeing the whole crowd's heads moving in sync, up and down, and hearing them sing along to it too. I was like, “Oh my God, we need to write a song like this.” I think from being on the stage side, having been in a crowd for most of my life and a music enjoyer, it was weird being on the other side of that. Cho: I was going to talk about the cops coming down. Back on our college tour, when we were doing shows at all of our colleges, we were at Northwestern doing another backyard show. We were just playing our set, nothing crazy. And the cops came to shut us down because we were too loud. And then Brennan's friend talked them off. Spitzer: Yeah. I think they bought us an extra fifteen minutes and they ate the fine too. They bought us burritos. Those guys were great, dude. That was a fun show. Q: What would each of you consider your, “I made it” moment or what's a turning point for you guys in the band? Shin: Maybe not an “I made it” moment, but definitely a cool moment was when we played on an all-Asian bill, for Jaded at SXSW last year. We were listening to a lot of these artists online, and it was pretty surreal to be sharing the stage with them. Cho: In the early days of playing shows, a lot of it was just our friends and family and outside circles coming through. Playing to like five people. But once people that we didn't know or people that found us through Instagram or whatnot started coming to the shows and showing love and saying “what's up” after the shows — that was a cool moment to be part of, for sure. Spitzer: A cool moment too was hearing people singing lyrics from the songs for the first time live. What a weird feeling, you know? I remember thinking, Jonah always sings along in the back of the room. So, I could recognize his voice, and I know the lines he likes to sing. But then all of a sudden there were these other voices. I'm thinking, “What the hell? Who's that? What's going on?” I think that was at The Smell. Hearing people singing along to the EP and “Snows” was very surreal. As JOSEON continues to carve a name for themselves in the psychedelic-rock world of Los Angeles and beyond, it is clear that their introspective lyricism and sonic experimentation will reach beyond just their circle of friends. From playing backyard shows to sharing the stage with their favorite artists at SXSW, Spitzer, Shin, and Cho are proving that success in a niche music genre is possible.
- The Side of the NHL Draft You’re Not Seeing (Yet)
by: Holly Arend The views expressed in this piece are the author’s own and do not necessarily reflect those of the NHL or its affiliates. You’ve seen the hugs, the tears, the applause. During a draft pick, it becomes the newest name on your favorite team’s roster, and just like that, the moment is over. But what about everything before and after? What we see on camera is only about 1% of what the NHL Draft really looks like. The other 99% is full of early-morning nerves, family group texts, media chaos, and quiet moments that rarely make the broadcast. We’re here to talk about that 99% and why it deserves to be seen. The 2024 NHL Draft's first round selections at The Sphere in Las Vegas, Nevada. // Credit: NHL PR The People Beyond the Pick Every player comes with a whole team of family and friends who have been there from day one. Year after year, we see moms in tears, dads gripping their kids’ hands just a little tighter, and friends capturing the moment on their phones ; it’s not just the athlete’s dream being realized. It’s a win for everyone who sat in the cold rinks, who showed up after losses, and who believed before the media ever did. Three moments in recent draft history say it all. The Hughes family showed us what a hockey legacy looks like. When Quinn Hughes was drafted seventh overall in 2018, the celebration included not just his parents but his brothers, Jack and Luke, who would each become top picks themselves. Their post-draft interview felt more like a family roast than a press moment, proving that support, humor, and belief are a big part of how great athletes are raised. Then came the Fantilli brothers in 2023. As Adam was taken third overall by Columbus, cameras caught his brother Luca wiping away tears in the crowd. That emotion didn’t need a voiceover- it said everything about what it means to grow up in the game together and finally see that moment arrive. Most recently, TJ Iginla made headlines as the son of Hall of Famer Jarome Iginla . But his story goes beyond the name. His journey has been built on creating his own legacy while still having a support system that understands the pressures of pro hockey. His father’s advice was simple but real: stay grounded and keep working. Watching them embrace in post-interview photos reminded us that some dreams come full circle. The love and support do not fade when the cameras cut. It gets louder, more personal, and even more real. That’s the side of the draft we need to see more of. And that’s the side Gen Z media is built to tell. The Pressure They Don’t Post What you don’t always see is everything that happens before the big moment. Draft day is exciting, but that word doesn’t even begin to explain it. It’s long, stressful, and overwhelming in a way that no social clip or broadcast camera can fully show. Players are up early, running on little sleep, cycling through interviews, meetings, and team obligations while trying to keep their nerves in check. Many of them are still teenagers, figuring out how to hold it together when their name might not be called-or what to say when it finally is. In 2008, Steven Stamkos knew he was going first overall. The media knew. His family knew. But that didn’t stop the nerves. Cameras caught him bouncing his knees and shifting in his seat as he waited for his name to be called. The tension doesn’t go away just because the outcome feels guaranteed. In 2022, Juraj Slafkovský sat calmly with his family just moments before becoming the first Slovakian player to go first overall. On the surface, he looked composed, but there’s a stillness in those moments that says more than words. It’s the kind of pause that only happens when a lifelong dream meets the pressure of a global stage. That same pressure doesn’t skip the new generation, either. Tij Iginla entered the 2024 Draft surrounded by legacy talk and high expectations. He handled every media appearance with calm and focus, but his interviews made one thing clear: the weight of it all was very real. When your last name comes with headlines, the pressure multiplies. The draft may only last a weekend, but everything leading up to it can define how these young athletes remember one of the biggest days of their lives. The Silent Space After the Applause The true emotions take center stage when the cheers die down and the spotlight fades. After the hugs and handshakes, the draft’s fast pace slows, revealing moments of quiet reflection few get to see. This is when the reality of what just happened sinks in, small, personal details that stay with players long after the cameras leave. Back in 2004, the Washington Capitals picked Alexander Ovechkin first overall. While the draft buzzed around him, Ovechkin, who was still learning English, quietly connected with fans and savored a plate of cantaloupe, a simple moment that showed his lively spirit and calm presence despite the overwhelming occasion. Fast forward to 2019, when Jack Hughes was taken first overall by the New Jersey Devils. After hearing his name, Hughes moved backstage to the “car wash” of interviews and photos, but kept his eyes glued to televisions showing the rest of the draft. As he went from station to station, he watched his friends and former teammates get selected, celebrating their picks while soaking in the full experience. These moments are often missed. They do not trend, but they matter. They reveal a side of the draft that speaks to love, loyalty, and reflection. Those quiet moments show the heart of the draft experience. Why This Matters and Why Gen Z Media Should Be There Most draft coverage only scratches the surface with stats, quick interviews, and highlight clips. It shows the moment a name is called, but misses the moments that make the draft truly special. The nerves before the announcement, the family hugs that go unseen, the quiet reflection when the spotlight moves on. Those are the stories that connect us. Hazze was made for this kind of coverage. We understand that today’s fans want more than just numbers and soundbites. They want the real, raw, unfiltered moments that show the person behind the jersey. We want to bring those stories to life and give fans a front-row seat to every emotion, every breath, every step of the journey. That is why it is so important for Hazze to be at the draft, not just to report who got picked, but to capture the heart of the experience. Because at the end of the day, these stories remind us that behind every draft pick is a human being with dreams, fears, and a whole life ahead. Disclaimer: This article includes paraphrased reporting and player insights sourced from NHL.com . Details about Jack Hughes’ 2019 NHL Draft night are drawn from “Jack Hughes takes in Draft night after being picked by New Jersey Devils” , while Alexander Ovechkin’s 2004 experience is informed by “Eight Gr8 Moments: The 2004 NHL Entry Draft” . Additional moments and reflections from the NHL Draft, including those involving Adam Fantilli, Juraj Slafkovský, Steven Stamkos, Quinn Hughes, and TJ Ingila, are paraphrased or referenced from various NHL.com features, such as this behind-the-scenes look at the 2023 Draft. All commentary, analysis, and narrative structure are original and for editorial purposes only.
- New York Sirens Reflect on 2024-25 Season, Discuss Offseason Plans and 2025-26 Outlook
By Hazze Sports Photo Owned & Provided by New York Sirens NEW YORK (May 12, 2025) - The New York Sirens held an end-of-season media availability with head coach Greg Fargo and general manager Pascal Daoust . Fargo and Daoust were asked various questions reflecting on the previous 2024-25 season, and gaining insight on expanding opportunities for the 2025-26 season. Daoust, when prompted about Sarah Fillier’s performance and the importance of re-signing her, praised her talent and impact on the team’s culture. He expressed interest in securing Fillier on a long-term basis and highlighted how New York is a great market for athletes. “We want to see whether or not we can create the best environment to be, not only a part of, but to take charge of. ”In contrast, when discussing the upcoming expansion draft, he discussed the challenges of creating the best scenario possible to maintain the Sirens’ values and culture. The question draws the main focus: “How can we build the best team, not only for the coming season, but years to come?” Daoust emphasized. In his first year of coaching beyond the NCAA, head coach Greg Fargo was asked what that transition was like for him. He stated how he appreciates the opportunity to focus solely on hockey, “One of the things that I really enjoyed was just the fact that we get to dive head first into hockey every single day.” Fargo also reflected on the lessons learned from the first season, “We started to see some of the fruits of that, but, there is still a lot to learn and reflect upon, and all of it being hockey and culture related, that we’re going to make those adjustments in the off season.” Fargo emphasized the importance of reflecting and making adjustments in the off-season to improve for the next season, he believes the foundation wrapping up will help them build upon that to be more situational-focused. “As a resilient group overall, I really like how we went about some of the development of our younger players, and some of our players that are now in our organization and program. I think they’ve continued to show a lot of growth throughout the year, some of which have had some great experiences that they’re going to be able to build upon in the years to come.” The Sirens started their season with a 6-4 record within the first 10 games of the season, but ultimately missed out on a playoff spot in the Walter Cup, which was an unexpected turn of events. Fargo described the season as one of learning and progress and said the team is committed to putting in the work during the offseason to avoid a repeat outcome. The Sirens emphasize that their strong team culture is as crucial to their success as individual talent in the postseason. Fargo was asked how he approached building a team culture from day one, “You spend a whole lot of time reflecting on what the team dynamics or culture was in the past, but really just kind of draw a new line in the sand, and started to talk about what we wanted as a team from day one.” He added, “We can continue to take strides there, and it will all have an impact on how we perform on the ice.” The postseason press conference highlighted the Sirens’ plans for the offseason, including draft strategy, team evaluations, and ways to increase fan engagement, including playing more games at the Prudential Center. We are excited to see what's next for the Sirens and the rest of the PWHL this season. About the New York Sirens: The New York Sirens is one of six teams in the newly launched Professional Women’s Hockey League (PWHL), which was founded in 2023. The PWHL began its inaugural season in January 2024 and features the best women’s hockey players in the world. The PWHL has broken multiple attendance records and holds the worldwide record for a women’s hockey game. For the latest news and information on the New York Sirens, visit newyork.thepwhl.com or follow the team on Facebook , Instagram , and X . About Hazze Sports : Hazze Media’s sports page focuses on humanizing athletes by sharing their personal stories, passions, and challenges off the field. Through authentic storytelling, we aim to create a deeper connection between fans and athletes, celebrating their resilience and diverse journeys. To learn more, please contact info@hazzemedia.com or visit www.hazzemedia.com .
- Solar Bears Take Game 3 in Tight 2-1 Victory Over Everblades in Second Round Home Opener
Gallery by Christina Winnegar The Orlando Solar Bears took the third game of the South Division Finals of the 2025 Kelly Cup Playoffs with a 2–1 win over the Florida Everblades at the Kia Center. Check out the full game gallery below. These photos are owned by Hazze Media and the East Coast Hockey League (ECHL). They may not be redistributed, sold, or used for commercial purposes without explicit permission.
- High Water 2025 brought the heat — literally and sonically
Photos + Review by: Connor Fornes | May 1, 2025 Set against Charleston’s riverfront backdrop, this year’s festival delivered two days of sweat-soaked sets, genre-blurring performances, and a crowd that showed up ready to feel everything . From sunburnt singalongs to late-night guitar solos, the vibe was electric, unfiltered, and exactly what live music is supposed to be. High Water remains a staple in the South, not just for who plays, but for how it feels."
- Illustrating the Mind Behind the Magic: Bailey Mincer’s Artistry in Sports and Beyond
by Christina Winnegar From growing up in a town passionate about college sports to earning a degree in graphic design at Miami University, interning with MLB, then ultimately becoming the Art Director for the Cleveland Cavaliers, Bailey Mincer has been nothing short of skilled in her craft. Navigating her way through an industry as competitive as sports, Bailey embraces the philosophy that ‘plans are worthless, but planning is everything.’ She emphasizes learning through failure and the importance of resilience in moving forward. Her creativity shines not only in her professional projects but also in her personal life, where she utilizes her audience on social media to showcase her talent and guide others. Through sharing her journey, Bailey offers a glimpse into the thoughtful mind behind the magic. Photos Provided by Bailey Mincer Since the University of Virginia didn’t offer a graphic design program, you found an opportunity to major in it at Miami University of Ohio. What attracted you to Miami University, and how did it feel to be at a school that supported and nurtured your passion for design? Growing up in Charlottesville gave me a really clear picture of what college could look like, and I loved how many different opportunities the college experience seemed to offer. I also knew I wanted to major in graphic design, but I wasn’t looking for an art school because I wanted more of a liberal arts experience. I went on a lot of college tours in high school, and my mom really helped me focus on schools with strong graphic design programs. I loved the campus when I visited Miami, and they made me a very generous offer to attend by inviting me to be part of the Honors College and a College of Creative Arts Scholar, which also came with scholarship support. I was definitely nervous about having to apply to the major after my first year, but that challenge became a great motivator, too. Entering Miami University as a Pre-Graphic Design major, to then having to submit your portfolio before sophomore year, what drove you to have a high level of creativity to get into such a competitive program? I was really excited to go to college and major in graphic design, but once I got into my pre-graphic design coursework and learned more about what it would actually be like to be in the major, I became even more sure that this was what I wanted to do. In a lot of ways, it didn’t even feel like hard work because I was just so excited to be doing the work. What was it like working hand in hand in a competitive program with the same 20 students in the final 3 years of your college career? Did it shape the way you work with others when collaborating on creative ideas? Having a small graphic design class throughout college was a really awesome experience. We became close-knit, learned each other’s styles, learned a lot from one another, and had a really healthy sense of competition. It also helped me develop a deep appreciation for critique and feedback. In a lot of our projects, we had checkpoints where everyone would pin their work on the wall and receive feedback, and I never took those moments for granted. I remember being so impressed by classmates who would take feedback from one critique and come back with a completely transformed project the next time. That takes a lot of humility and dedication. Learning not to take criticism personally and seeing it as part of the creative process is something that has really stuck with me. Photos Provided by Bailey Mincer Prior to your internship with MLB you didn’t know you wanted to work in sports. Was there a specific experience that changed your mind about wanting to work in the sports industry? I don’t remember a specific moment that made me want to work in sports, but it was definitely during my internship with MLB that it started to feel like the right path. I was introduced to a whole creative community in the sports world that I hadn’t known existed. That summer, we had the chance to network with interns from so many different teams and leagues in New York, and I met so many passionate, like-minded people. I also started getting immersed in the world of sports creatives on Twitter, and seeing all the amazing work being shared really inspired me. It made me want to be a part of that space. You interned at the MLB Office of the Commissioner as part of a large intern program. What were some key takeaways from that experience, particularly with the hands-on exposure? Have those lessons influenced your approach to working in sports today? One thing I had to get really good at while working for MLB was finding ways to be productive, even when I wasn’t getting direct instruction. There were a lot of weeks when my boss was traveling for work and away from the office, so I had to be ready to answer his calls and send work when needed, but otherwise, I had to manage my own time. In a lot of cases, I would take a small brief and run with it, often exploring many more iterations than what was expected. That experience taught me a huge lesson that still sticks with me today: the best opportunities often come from showing initiative and doing things without being asked. While interning at MLB, you had multiple job offers on the table, but held out because of a flexible end date. Then came the dream opportunity with the Cleveland Cavaliers. What was it like to finally land a role that brought together your passion for basketball and your love of design? It was surreal, for sure. I remember it took me a while to even be able to say my job out loud when people asked. It just sounded so crazy to say, “I’m a graphic designer for the Cleveland Cavaliers.” A dream, truly. Even though I had been taking all the right steps to get to that place, it still felt hard to believe it was actually happening. From starting as a graphic designer for the Cavaliers in 2019 to now being the Art Director, what steps did you take in your previous role that helped you grow and position yourself to achieve the goals of your current role? I think this really ties back to one of the biggest lessons I learned during my time with MLB: showing initiative and doing things without being asked. That mindset definitely played a big role in the growth I’ve experienced with the Cavs. From early on, I focused on the big picture, made a point not to get too caught up in day-to-day issues, and consistently looked for ways to go above and beyond. Over time, several people in leadership positions above me moved on from the organization, and each time, it created space for more responsibility and opportunity. I made sure I was ready to step up. What has it been like for you to watch the University of Virginia men’s basketball team win the Championship while you were a fan, to now working alongside some of these incredible athletes? This whole story is honestly so crazy. It’s hard to describe all the layers of meaning behind it. If you haven’t seen my TikTok where I share the full story, it’s a good one. When De’Andre Hunter was traded to the Cavs, I filmed a TikTok explaining how much that trade meant to me, and it ended up being over six minutes long. I had to cut out quite a few parts, and it was still three and a half minutes! There are so many layers to it. But overall, I just feel so much pride. That championship run was incredibly special, and my journey with the Cavs has been special as well. I’m proud of the work that everyone on that championship team has done since then to carve out their place in the league. Watching the team you started with change, while the organization supported their growth, really solidified how great the Cavaliers organization is. As you've advanced into your current position, have you learned any valuable lessons from others as they moved on to new opportunities? While maybe not a brand-new lesson, seeing others move on has really reinforced the idea that the grass isn’t always greener. Every role comes with its own set of pros and cons, but the biggest factor is often how you choose to show up each day. That perspective has helped me stay grounded and focused on making the most of the opportunities right in front of me. Seeing others grow and take on new challenges has also been inspiring, and it’s shaped the way I approach leadership. I try to support and encourage those around me, knowing that growth can happen in many forms, and it's about helping each other move forward. Photos Provided by Bailey Mincer Expanding professional sports internationally has been a goal for many leagues, and hearing that the Cavaliers were going to Paris for an international game must have been a significant moment for both the league and yourself. What was it like designing a crest for the event, especially when it ended up gaining more promotion and recognition than you initially anticipated? Yeah, that project was really special. When we initially designed the crest, we were just focused on announcing the game, which was over eight months in advance. What we didn’t realize at the time was that by creating it so early, it gave the rest of the organization a ready-to-go asset for all of their marketing and event planning. Our organization was super eager to capitalize on this opportunity, which led to the crest being applied in so many different ways, many of which my design team wasn’t even involved in. In some ways, that made it even more exciting because we were pleasantly surprised by all the ways it came to life. Typically, it’s hard to plan that far ahead, but this was definitely a lesson in what can happen when we do. Can you explain the thought process behind the crest? How were you able to come up with such a creative concept perfectly encapsulating the culture of Paris not only as a city but also the culture of basketball there? What drove the creative process to steer away from the typical use of the Eiffel Tower? The Eiffel Tower seemed like the obvious choice, so we wanted to dig a little deeper. We were looking for a way to connect Cleveland and Paris, and the link between the Louvre and the Rock and Roll Hall of Fame stood out as a unique and meaningful connection between the two cities. There was so much story to be told around that connection, and it inspired us to create something more detailed. While we knew a simpler version would be needed as a small logo bug, we wanted to create an additional, more intricate design to capture that rich story, and that’s the version that ultimately got utilized the most. Outside of the Cavaliers organization you and your team have worked on other projects for teams such as the Cleveland Monsters, Cleveland Charge, and some design for some of the concerts that fall under the same entertainment group. Do you have any projects in particular that you really loved related to one of these teams? Yes, there are a few projects for the Cleveland Charge, our G League team, that I’m really proud of. When I first started with the organization, I wasn’t working on many high-profile projects for the Cavs since I was in an entry-level position. But the Charge had fewer guardrails and layers of approval, so I had much more creative freedom in that space, which was a lot of fun. One of the highlights was designing a new court for the team, as well as creating special edition theme night jerseys for artists like Kid Cudi, MGK, Bone Thugs-N-Harmony, and more. Work life balance is something many find hard to achieve, especially in demanding industries like sports. How have you found the time to explore your creativity outside of work? My creative outlets outside of work have evolved over the years. From 2019 to 2022, I really enjoyed painting and customizing sneakers, but that eventually faded due to COVID, the decline of sneaker culture, and the time commitment it required. Now, one of my biggest creative outlets is decorating my home. I’ve been in my new space for about a year and a half, and it's been a slow process of making every corner feel just right. I love consuming interior design content and moodboarding home projects on Pinterest. Are there any pieces in your space that you’re really proud of putting together? I’m really proud of the wooden box headboard my boyfriend and I made for behind our bed. It was inspired by a few different images I had saved, but the final result turned out to be truly unique, and it came together exactly how I had envisioned it. I love how the frames look, and it really captures the vibe I want my whole house to have. As a creative in the sports industry, how do you stay inspired and innovative, thinking outside of the box when creating new designs? There are so many ways to stay inspired, so it’s hard to reduce it to just one thing. But I think a big key is diversifying your sources of inspiration as much as possible. In the sports design community, many creatives focus solely on other sports graphics, but you can find far more unique approaches by looking elsewhere. Personally, I love the fashion and streetwear space, so I often find myself gravitating toward inspiration from there. Photos Provided by Bailey Mincer Due to not having a lot of free time to connect with those in your audience outside of creating social content, you decided to start hosting zoom sessions. What has it been like for you to be able to connect with an audience that wants your guidance? It’s honestly surprising sometimes that so many people are interested in taking the time to connect with me. I mean, it’s one thing to watch a TikTok of me talking, but it's a whole different commitment to add a Zoom session to your calendar and take the time to listen to me answer questions. For the most part, I try not to let impostor syndrome get in the way, and remind myself that I really do have a lot to offer to people interested in this field. I genuinely enjoy hearing where people are in their journey and seeing how my experiences might help steer them in the right direction. You mentioned each one of these sessions being run differently, as well as different topics of conversation each time. Are there future topics you wish to touch that you haven't yet or ones you enjoyed that you’d like to revisit? For the most part, I just want to help others as much as I can, whatever that looks like. Of the past sessions, I really enjoyed the ones that were more conversational, where participants went more in-depth about their journey. It can be hard for me to predict what people want to hear or see, so whenever participants can ask specific questions or request tutorials and topics, it gives me more confidence in the content, knowing it’s exactly what they’re looking for. Being in a position like yours is a dream for those wanting to work creatively in sports. Would you like to share some advice to those wanting to create their own path within this industry? The lesson I mentioned earlier is definitely a big one, but another piece of advice I’d share is the quote, “Plans are worthless, but planning is everything.” It’s so important to have goals and make progress toward something, but you have to remember that things can change unexpectedly. You learn by failing, so continually working toward something, even when you’re not sure of it or when obstacles come up, is crucial to leading you in the right direction. Bailey’s creative spirit is just as evident in her personal life as it is in her innovative designs for the Cavaliers. From crafting iconic pieces like the Paris Crest or finding ways to tie in her love for creativity into her personal space, she brings the beauty of it all into her everyday life. Thank you so much for sharing your story, Bailey! It has been a true pleasure to illustrate the mind behind the magic. Disclaimer: The thoughts, experiences, and opinions shared in this article are solely those of Bailey Mincer and are based on her personal journey. They do not necessarily reflect the views of any organizations, sponsors, or institutions that Bailey may be associated with. To ensure accuracy and maintain context, Bailey Mincer reviewed this article before publication. Unauthorized reproduction or distribution of this material is strictly prohibited. For any inquiries or concerns regarding this article, please contact info@hazzemedia.com .
- No Retakes: Laur DeMartino's Underlying Message of Showcasing Authentic Moments in Sports
By Christina Winnegar Laur DeMartino’s journey, navigating her way through the industry, has been defined by endurance, adaptability, and creative resilience, leaving a lasting impact wherever she goes. From capturing life’s raw, most authentic moments to telling players’ stories through her “Behind the Mask” campaign, she has carried her New Yorker mentality, always embracing the next opportunity, no matter where she is at. Currently working in Digital and Social Content at Bauer Hockey & Cascade Maverik Lacrosse she has been able to change the game completely. Allowing players to connect with their audience on a deeper level through telling their story beyond their statistics. Her diverse background from capturing moments at Fordham, working in the entertainment industry, and working for the NBA during her senior year at Fordham, has given her a gift of the unique ability to navigate the sports world in a way few others have. With a focus on humanizing athletes, showing who they are beyond their titles, it’s time to shine a light on Laur behind hers. Photos Provided by Laur DeMartino You’ve been passionate about photography your whole life, and then one day, you expanded into sports, asking to take pictures for the Fordham Baseball team. How did that experience impact your career in sports and shape your path moving forward? When I transferred to Fordham in my Sophomore year, I wanted to get involved. I saw a posting from the Athletic Department that the Fordham Baseball team needed somebody to make motion graphics for Twitter. I had some experience in that space, so I applied and got the job that day. After a few weeks of working with that department, I asked if I could attend one of the home games to photograph a doubleheader. That weekend changed my career in sports and shaped my path moving forward. Without simply asking that question, I would've never had the opportunity to photograph or even work for all the teams I did at Fordham throughout my following years at the school. From these roles, I gained on-site experiences working for different sports that I could translate to my future internships and gain résumé bullets for future interviews. But I think the best part about it all was that it was never about the résumé or gaining the experience; it was just about capturing some of life’s greatest moments. Even more so for me, it was about asking a question, and the worst that someone could have said was no. And I’m really glad that they said yes! Photos Provided by Laur DeMartino You’re always capturing life’s moments, both for yourself and for others to be able to look back on. This is a big part of your love for photography. What’s the most special part of photography that most people don’t fully understand, but you wish they could experience for themselves? Photography isn't just about taking pictures; it's about preserving emotions, energy, and moments in time that might otherwise be forgotten. One thing I wish more people could experience is the feeling of truly seeing. When you’re behind the camera, you’re not just “snapping a shot”—you’re noticing the small, beautiful details most people overlook. The way light falls on a face, the raw emotion in an unguarded moment, the contrast of colours in a fleeting sunset. Photography trains you to be present and appreciate the world more profoundly than just passing through it. Photos Provided by Laur DeMartino From the start of your journey, beginning in college, you’ve shown maintained an exceptional work ethic by holding an internship every semester on top of other commitments. How did you manage to juggle these commitments while still maintaining the creativity required to thrive in a career like yours? Managing that level of commitment in college wasn’t JUST about time management; it was about building endurance, adaptability, and creative resilience. When you're constantly balancing internships, coursework, and other commitments, you don’t have the luxury of waiting for inspiration to strike—you learn to create under pressure and find inspiration in the moment. I learned how to keep moving, pivot when needed, and still deliver high-quality work. I am now hyper-aware of how to maximize every opportunity. Because I was only given limited windows to learn from each internship, I had to be intentional—absorbing everything, building connections, and figuring out how to apply those lessons to the next opportunity. That same mindset carries over to how I approach my storytelling today. Photos Provided by Laur DeMartino If your younger self could see where you are today, what song do you think she’d choose to represent the woman you’ve become? Bigger Than - Justin Jesso & Seeb. Just listen to the lyrics. You mentioned transitioning from a musical theater major in college, calling it your "quarter-life crisis" that ultimately led you to a career in sports. Have you found ways to incorporate your passion for the arts into your work in the sports industry? If so, how have you blended these two interests? To be honest, not entirely. I will still play my piano regularly and sing in my room occasionally when I am feeling down, but that part of my life is behind me right now. Maybe it will come back at some point, just not right now. But... I shocked the Bauer team during the Four Nations Team Bauer Karaoke in Montreal in February. No one knew I could sing, so that was pretty funny. Photos Provided by Laur DeMartino With your love for Broadway and musical theater, were there any performers or mentors early on, who played a significant role in shaping your passion for storytelling? She will literally never see this, but when I was very young, I saw a girl named Bailey Fillmore perform in my high school‘s production of The Wiz. I remember watching her and thinking she was the coolest person ever. I came home from seeing the show and recited every line she said, and she truly has always stuck in the back of my mind when I think about storytelling, even now when it comes to off the stage. She had such an impact on me at a young age, and I remember even telling her that when I got the opportunity to meet her. She gave me a flower at my 6th-grade production, and I have the note attached to it still on my wall at 24 years old in my childhood bedroom. I will quite literally never forget the impact she made on me, and although I probably will never see her again, she literally changed my life. As a storyteller with a passion for capturing moments to reflect on, what’s one standout experience in your life that you often look back on as a turning point in shaping where you are today in your career and overall as a person? I thought about my answer to this question for days, LOL. I really can not think of one specific moment. I do watch my old YouTube videos every so often, though. They were a turning point and shaped who I am today and my career to some extent for a few reasons. Simply put, I gained experience in filming and video editing as part of my career. I think that, as an overall person, though, it just allowed me to express myself in a way that I didn’t know how to do before. Embarking on the journey of documenting my life through the lens of a camera has become a transformative practice for me. Turning ordinary moments into timeless fragments of my personal narrative. Each frame encapsulates a chapter of my story. In the act of documenting, I've found a profound sense of mindfulness as I observe and appreciate the details that make up the fabric of my existence. As I navigate this visual diary, I realize that, in capturing my life, I'm not just creating a collection of pictures and videos; I'm crafting a visual autobiography that reflects the essence of who I am and the journey I am on. My advice? Capture everything. Future, you will be thankful you did. Photos Provided by Laur DeMartino You’ve mentioned creating a sort of "movie" of your life through your YouTube videos. If you were to curate a playlist reflecting this current chapter of your life, what would you title it, and what makes that title meaningful to you? "No Retakes” - Like film photography, I only get one shot to capture the moment, and this title reflects the importance of being in the present. It's a reminder to embrace the rawness and authenticity of each experience—just as it is. This title also connects to the importance of embracing the journey , even when things don’t go exactly as planned. Something I have REALLY tried to work on in my twenties. When you don’t have a “retake” option, you learn to appreciate the imperfections —the mistakes, the spontaneity, the things that give life its depth and character. Every "flaw" in the shot, whether it’s the grain of the film or a moment of unposed emotion, can tell a deeper story than something perfectly staged. It speaks to the mindset of embracing life’s impermanence . We can’t go back and do things over, so each moment we experience should be cherished for what it is, without the need for perfection. We’re all gonna die one day, and I think my biggest fear is getting to the end of my life and realizing that I never truly lived. You mentioned some of the internships you completed such as working backstage for Hamilton, at MTV, and with Bucketlisters. How did these internships in entertainment help shape your approach to content creation for the brands you work with now, like Bauer and Maverik? How have those experiences influenced the way you create and strategize content today? Although not all of my earlier past experiences were in sports, everything always fell under the Entertainment umbrella, which was the point! They all gave me a big-picture understanding of storytelling, audience engagement, and the power of creating experiences. Working backstage at Hamilton showed me how every detail—lighting, timing, set design—contributes to an immersive moment, which translates directly into how I capture and present athletes today. At MTV, I was surrounded by fast-moving, trend-driven content, where energy, timing, and cultural relevance were so key. A role like that definitely shaped how I strategize content for Bauer and Maverik—knowing how to balance hype, authenticity, and brand identity in a way that keeps people engaged. A role like the one I had at Bucketlisters, my first college internship, may I add, being so experience-driven, enforced the importance of capturing emotion and making content feel aspirational. Whether it's an unforgettable Hockey moment or an innovative Lacrosse launch, I now approach content with the mindset of, How does this make someone feel? How do I make them want to be part of this? I call it the FOMO factor. Photos Provided by Laur DeMartino Entering your senior year, you were determined to secure a full-time job before graduation, staying ahead of the curve to avoid the gap period after college. You applied for a role with the NBA and landed the position in March of your senior year. How did you manage such a tight schedule while still staying connected to your social life and attending senior events? What was it like balancing the achievement of graduating with also being involved in high-profile events like the NBA Playoffs and Finals? Do you have any standout memories from that time? Looking back on senior year, I genuinely don’t even know how I did all of that. I had an internship every semester of college, so I learned to manage my time and keep myself busy from a young age. I swore by Google Calendar from the moment I learned what it was, and I honestly would not have survived college without it. I genuinely have the best friends in the world, and I tried my absolute hardest to see them whenever I had a moment to breathe. I always felt so bad for my roommate Kara because I was never home. I lived with her and another roommate, Liv, who studied abroad in the spring of our senior year. She was a year younger than us. I packed all my classes into two days and pushed them all to the mornings so I could have three full days to work at my job. That is how I got away with working “full time” while still in college because I also worked on the weekends. I think one of my favorite memories from college and something I will never forget is when my roommate Kara and I left our living room TV on for three weeks straight with ESPN playing both the NBA and NHL playoffs. We both worked in sports at the time, and were such a sporty apartment that even though I was working late nights till 3 AM, we would still bond and watch the games on both our computers and the TV. We had our own NBA and NHL red zone in our little Bronx apartment. Photos Provided by Laur DeMartino Your favorite artist, Chance the Rapper, has a song called “Blessings”, describing the good things in life, even in the face of struggles. How do you keep a sense of gratitude and perspective when life gets so hectic, especially in the fast paced lifestyle that is your normal? Great song. This may sound so weird, but being on the plane keeps my sense of gratitude and perspective. As Felix Baumgartner said, “Sometimes you have to go up really high to understand how small you really are.” Being a New York girl at heart is reflected in your fast-paced, on-the-go mentality. How has this mindset, shaped by your upbringing, influenced you both personally and professionally? That fast-paced, on-the-go mentality has probably shaped everything I will ever know—how I work, how I create, and how I move through the world. It has allowed me to thrive in high-energy environments, always looking for the next challenge, the next idea, or the next way to push boundaries. I don’t sit still for long, and I have a natural instinct for reading the room, adapting quickly, and making things happen. Professionally, it’s a huge asset, especially as a woman in the sports industry. I have learned to be efficient, decisive and to thrive under pressure, which is essential when organizing fast-moving shoots, working with athletes, or pulling together creative concepts on tight deadlines. That New York edge means you know how to balance creativity with execution , not just dreaming up cool ideas but actually bringing them to life. I grew up fast, and I could not be more grateful. Huge shout-out to my Mom, Dad, and the Big Apple for that one! Photos Provided by Laur DeMartino You’ve mentioned how the song "Still New York" by MAX resonates with you, especially the lyric “I always breathe your air in another city,” reflecting your sense of always carrying New York with you, no matter where you go. Given that you travel often for work and want that to continue in the future, if you were to create a music video for this song to represent how it makes you feel, what standout memory from your time in New York would you include? What makes this memory significant to who you are? I don’t know if it’s one specific memory, but my group of friends would have to be in it with me because they are a huge part of what makes New York so special. Because I am not home very often, when I am, I really try to spend my time with them. They mean the absolute world to me, and my most fun and favorite memories in the city are the 4 AM nights running around Manhattan, going God knows where with them. It would definitely be a montage of moments like that with them. Working with the PR team, being around the players, attending all the games, and gaining that level of experience is something many aspire to. What advice would you give to a current college student who is actively seeking internships and looking for ways to get their foot in the door? The biggest piece of advice I’d give to a college student looking to break into this world is to be relentless, proactive, and adaptable. Opportunities won’t always fall into your lap—you have to go after them. 5 takeaways for anyone reading: 1. Be Fearless in Reaching Out A lot of people hesitate to cold email or DM professionals they admire, but that’s exactly how you build connections. If you see someone in a role you want, reach out! Keep it short, express your interest, and ask for advice or a quick chat. Most people are willing to help if you show initiative. My best college investment was LinkedIn Premium, lol. 2. Take Every Opportunity—Big or Small Not every internship will be the dream job, but every experience adds to your skill set. Whether it’s working in PR, social media, game day operations, or even assisting with events, say yes to everything —you never know what connections or lessons will come from it. I may have some big names on my resume, but I was also a camp counselor. And I LOVED that job. They are ALL important, and you should never take any role for granted. 3. Build a Portfolio & Personal Brand If you want to work in sports media, content creation, or PR, start building your own work now. Shoot photos at games, create highlight reels, start a blog, or manage a small brand’s/your college team’s social presence. The more you can show, the better. And get yourself a Gondola account while you’re at it. BEST WEBSITE EVER. Here is mine, for example: https://gondola.cc/laurdemartino 4. Make Yourself Indispensable Once you land an internship, go beyond your assigned tasks. Be the person who anticipates needs, volunteers for projects, and makes life easier for your team. That’s what makes people remember you and want to help you get your next opportunity. 5. Stay in Touch & Follow Up A lot of people make connections but don’t maintain them. After an internship or networking conversation, follow up every few months—share what you’re working on or just check in. Relationships are everything in this industry. BE ANNOYING!!!!! Photos Provided by Laur DeMartino After your role with the NBA, you had the opportunity to work on the social/content team at Bauer and Maverik, traveling extensively for both teams. As part of their creative team, curating content and contributing to various projects, is there a particular memory or project that stands out to you? Was there a moment when you were able to incorporate your passion for storytelling into your work? Definitely, the campaign I created called Behind the Mask stands out the most when I think about my passion for storytelling at work. In early April of 2024, I texted my coworker Cassidy, asking for a 10-minute call (which obviously turned into 3 hours) to talk about a crazy idea I had about sharing and capturing the stories of our Athletes from around the country. I never thought it would turn into the compelling campaign of Behind the Mask. I’m so grateful that she and the rest of our team at Maverik trusted me with such a captivating idea that would later become such a pillar of our team’s business. What sets us apart from our competitors is that we pull stories from beyond the benches. We showcase our athletes differently than what other companies bring to the table. I think it really says something about who we are as a brand, and that’s what I love about my job so much! Your campaign, "Behind the Mask," was an idea you brought to Maverik with the goal of highlighting the stories of players and showing there's more to them than just the numbers people see on the scoreboard. Contributing to such a meaningful movement in the sports community, while tying in your passion for storytelling, is a significant accomplishment. What would you say is the biggest takeaway from this campaign? Did it inspire any future ideas or projects aimed at showcasing athletes as people, rather than just statistics? Whether it was their personal hobbies, life mottos, or hidden talents, Behind the Mask celebrates athletes’ multifaceted identities, highlighting the human side of the game. I'm so honored to have met the seven original guys whom I interviewed for this campaign. I learned so much about them, about myself, and about interviewing, and it was the first time in a while that I genuinely felt fulfilled at a job. I was so proud of myself for bringing an idea that I had come to life. This idea originated because I saw a video of TJ Malone and Jack Posey, two players on the Penn State lacrosse team at the time, talking about themselves, not in regards to Lacrosse. I realized how human they were when I had only seen them on a Lacrosse field. I wanted so badly for the rest of the world to know who these guys were, so I took that idea and ran with it. I knew that names like that, along with every other name that’s been mentioned in the Behind the Mask campaign, would be names that the rest of the world should know and will remember someday, and that’s the reason why this campaign is so special to me. Photos Provided by Laur DeMartino Having worked on various sides of the entertainment industry and with a deep love for it, how do you think storytelling influences and shapes the industry as a whole? How do you think these stories impact and inspire us as an audience? Storytelling is the heartbeat of the entertainment industry—it shapes how we connect with ideas, emotions, and characters and has the power to shift culture in ways we don't always realize. Across movies, sports, music, or even marketing, storytelling isn’t just about sharing information—it’s about creating an emotional experience that resonates with the audience. Whether a fictional narrative or a real-life moment is captured, storytelling brings context, meaning, and depth to any situation. At its best, storytelling can change the way we think, act, or see the world. A powerful narrative can shift opinions , challenge norms , and inspire us to make a difference in the world around us. Whether it’s social justice, environmentalism, or just showing the value of kindness, stories are often the tools that ignite change . Art and entertainment, in general, are so important and powerful because they go straight to the heart; they help us say and address things that we may not know how to say and address ourselves. Building trust with athletes is crucial for making them feel comfortable when creating social content, and it plays a big role in what you're able to produce. How do you think your ability to develop these relationships helps bring out their personalities and connect more authentically with the audience? I think the biggest thing for me is treating them like regular people. Constantly, they get cameras and microphones shoved in their faces, and I genuinely do feel bad for them. So naturally, the last thing they wanna do is film a TikTok with me. I think being able to allow comfortability in our relationship right off the bat is super crucial. Nine times out of ten, I’m the same age, or at least the same age range, as most of the athletes I’m working with, so I definitely have an advantage. I can relate to these athletes on a level that sometimes my coworkers can’t. Just being able to treat them like a normal person and like a regular human being is the key to breaking that wall. I also think it’s important to mention that doing your research is key. It allows me to dive deeper into their background, motivations, and goals. By spending time with them and listening to their story, I can craft content that’s aligned with their narrative . This helps me understand their story and vision and earns me authentic moments that will create the best content. Photos Provided by Laur DeMartino You’ve mentioned that your love for film photography comes from the fact that “you can’t see it, you can’t edit it, or redo it—it’s so raw and in the moment.” This approach has also influenced your creative work with Bauer, where you aim to capture the raw moments of athletes. How do you think capturing these authentic moments differs from shooting them digitally in terms of storytelling? Is there a specific moment you’ve captured for Bauer that stands out to you? With film, you’re fully in the moment. There’s no instant feedback, no temptation to overanalyze—you have to trust your instincts and the energy of what’s happening. That unpredictability makes the final image feel more genuine, imperfect, and alive. It also creates a different dynamic with the athlete. Since they can’t see the result immediately, they’re not posing for perfection; they’re just being themselves. I think my favorite moment captured on film with Bauer is most definitely the Bauer Combine. I had the idea to give Rutger McGroarty, Cole Eiserman, and Zeev Buium disposable cameras for the day to capture the Bauer Combine in their eyes. I thought it would be a unique way to get a perspective from the eyes of our athletes while our social team was off doing their tasks for the Combine. Although I also shot film of my own at the Combine, I put the three boys to work without them even knowing. I was able to get multiple pieces of video content from this task while also getting hundreds of photos of my own and also from the boys. Still to this day, if you stumble across ‘Hockey Tok’ videos on TikTok, chances are you will find some of my photos as well as some film from the boys on your for you page, or even on your Pinterest feed. The film went viral overnight and continues to be an Internet sensation. Not only did the athletes love the idea of film photos for their personal Instagrams, but the TSA pre-check line definitely had some choice words about the 15 cameras I asked to be hand-checked at the Boston Logan International Airport after the Bauer Combine. Photos Provided by Laur DeMartino Capturing life's moments has always been a core part of who you are, with a camera often in your hand since you were young. Is there a particular film photograph that holds deep personal significance to you? Can you share the story behind it? I’ve taken thousands of film photos over the years, but this one has to be my favorite. I take so many photos of and with my friends, of athletes, landscapes, etc., but I never really get any of my Mom. This one was taken at Malibu Farm in Malibu, California. My Mom and I flew to California a week or so before I had to move into UCLA and did all of the tourist things. I am not super close with my family but she is my superhero and has truly saved my life, whether she knows it or not! I aspire to be half the Mom she is, and I love how beautiful she looks in this picture, even with my finger peeking on the right side. It speaks to how raw and real film photography is. This pre-trip was so much fun, and it was probably the last time I went somewhere really far and different with my Mom. I have it printed and hanging on my wall next to my bed, and it means so much to me. I am eternally grateful for her, and I love her so much. Photos Provided by Laur DeMartino Why is capturing both the meaningful and the everyday moments in life important to you? How does this approach influence your career and shape who you are as a person? Capturing both the meaningful and the everyday moments is important to me because, at the end of the day, life is made up of both. The big milestones—graduations, birthdays, the ones we plan for, dream of, and work toward—are unforgettable, but it’s often the small, fleeting moments in between that hold the most emotion and meaning. A laugh shared with my friends, a peaceful sunset after a hectic day, a candid moment of pure joy—these are the pieces that make up a full, rich life. Photos Provided by Laur DeMartino You’ve chosen “High on Life” by Martin Garrix as the song that best describes your journey, sharing how you get a rush from being alive, living the dream, and that is how it resonates with you. Although your career path shifted in college, leading you to where you are today, what does it mean to you to be doing something you love so deeply? I love this song so much. For all of my life, I have never smoked, drank, or got into any of that stuff. And I definitely think that has impacted my journey and why I am the person I am. I genuinely am high on life, LOL. I get such a rush from being alive and have such a zest for life that sometimes it’s hard to describe in words. A friend once asked me why and how I could love everyone and everything. And I responded to them by saying, “That’s because everyone and everything is worth loving!!!” I genuinely love so deeply. Over the years, I used to think that it was a blessing and a curse, but as I grow older, I genuinely do think it’s the biggest blessing because love is a feeling, and to be able to feel so deeply is to know you’re alive! This is what makes life rich. That to feel is to live , and to love deeply is to experience life in its fullest form. I now understand that not everyone gets to experience that rush, that intensity, that deep-rooted connection to the world, but I do . And that’s not just a blessing— it’s a gift. One that makes me a better storyteller, a better creator, a better friend, and a better person. I truthfully believe I am always having another best day ever, every single day. I am very lucky, and I think it is my favorite quality about myself. Photos Provided by Laur DeMartino Given all the accomplishments and aspirations you've already achieved at such a young age, what advice would you give to someone who looks up to you and the career you've built through bringing your passions in other aspects of your life and tying them into your career? I will give the best two pieces of advice I was ever given: 1. One door closes, another door opens. 2. The worst that someone can say is no. Thank you, Mom, for both of those <3 Laur’s passion for authenticity in her work is just as evident in her personal life. Whether it’s capturing the beauty in what most would call mundane moments, telling her own story or someone else’s, shooting film photos highlighting the raw moments, or documenting life like a movie to reflect back on someday with loved ones, one theme remains constant: showing the beauty of life through her eyes. “High on Life” herself Laur believes that being able to feel is to live, and with the opportunity to make her mark on the world, she’s done so with full force. Photos Provided by Laur DeMartino Thank you so much for sharing your story Laur! It has been an absolute pleasure to be able shine a light on who you are beyond your title. Disclaimer: The thoughts, experiences, and opinions shared in this article are solely those of Laur DeMartino and are based on her personal journey. They do not necessarily reflect the views of any organizations, sponsors, or institutions that Laur may be associated with. To ensure accuracy and maintain context, Laur DeMartino reviewed this article before publication. Unauthorized reproduction or distribution of this material is strictly prohibited. For any inquiries or concerns regarding this article, please contact info@hazzemedia.com .
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